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Posted on September 2013

The Best Time of Day to Post on Instagram

Think Instagram is just another social media application with a user base primarily limited to teenagers who want to put pretty pictures on the Internet? Think again. What filters do you use? Do you use hashtags? What about time to post? Or what is the best time of day to post on Instagram? All valid questions Read more …

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The Fortune 500 Instagram Report: How to Crack the Instagram Engagement Code

No joke, I’m quite partial to puppy and brunch pictures on Instagram. Then pairing with lo-fi — you instantly have my double tap. On September 8th, Instagram announced that is has over 150 million users, 16 billion photos share, 1.2 Billion likes daily and on average 55M photos per day. That’s a lot of puppies Read more …

The Equation for a Highly Successful Email Campaign

The marketers who uttered the tragic words that email is dead are making a detrimental mistake because email is completely far from being dead. Most marketers, not in the same pool as the aforementioned ones, report that they all have a strong ROI for their email marketing campaigns. MarketingSherpa did a survey this past March Read more …

The 3 Ingredients to Make Your Facebook Page Irresistible to Likes

We’ve covered the 3 different tricks to competitively position your brand on Twitter, but that really isn’t the only social media platform that you should be paying attention to. With over 1.5 billion users on Facebook, you shouldn’t neglect your brand’s Facebook page. Sometimes marketer’s get caught up in trying to drum up engagement rather Read more …

Are you a Court Jester?: Data Driven Marketing Makes Your CEO Happy

Joe Payne’s Keynote at the Competitive Summit was titled “So, you want to be the CEO? How the CMO gets noticed in a data driven world” and all of his points made perfect sense in this “data driven world.” But as marketers are we really using data, or as Joe put it are we the Read more …

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