Today we present to you the second design tip for non-designers in an ongoing series: Consistency. This week I wanted to discuss Consistency and how it can help you, as a marketer, push your message and brand forward. Everyday I work on a variety of materials for TrackMaven — from our product, to our website, Read more …
Data-driven Marketing is in my blood. In the 70s, my mother got a PhD in marketing and went off to Bell Labs to research how marketing can have the optimal impact on IT expenditures. Forty years later, I wake up every day ecstatic to help marketers tackle real-time marketing intelligence with TrackMaven. The rise of Read more …
There are many naysayers out there and before they come to attack me, I do agree that some of their points are valid. However, I remain on the dark side as a huge proponent of social ads. I believe that paid social ads are easy to use, test, and scale (with the right formula). I also Read more …
In the day to day of demand generation and lead qualification, I can be tempted to be a little… misleading (pun intended). My goal is to figure out if folks who check out our website are a good fit for our service, and if they are, I want to get them all the information I Read more …
Recently at TrackMaven, we are revamping some things that have required a clear definition of our voice and as we’ve identified some of the pain points, we realized some of the things we’ve been doing haven’t included it. We were going through some type of identity crisis; however, knowing what our voice is helped reign Read more …
