Trying to keep track of your competitors’ email campaigns can become a Herculean task. Typically, you subscribe to all of your competitors’ newsletters, and your inbox ends up clogged with more emails than you can manage. At TrackMaven, we work with digital marketers every day, so we understand how frustrating it can be to manually keep tabs Read more …
In the last few years, award shows have been dominated by social media and the second-screen experience. If you weren’t clutching your phone or tablet during the 2015 Academy Awards, you likely missed out on the flood of real-time marketing and online conversations spawned by the fanfare, fashions, and (controversial) results. While we typically think Read more …
An effective content distribution strategy depends primarily on a marketer’s data-backed understanding of the best times to reach target audiences across each digital channel. The optimal times vary by industry, audience, and channel, but we’ve done some macro-marketing analysis and found a few overarching trends to help your content cut through the noise. For our Marketing Maven’s Guide to Facebook, for example, Read more …
Did you know that Americans purchase 6.5 billion greeting cards each year? Second only to the Christmas, Valentine’s Day is a critical holiday for greeting card companies, with 145 Million units sold in the U.S. in 2014. Using our platform’s content filtering tools, we analyzed the top-performing marketing content from a sampling of leading greeting card companies. With its Read more …
This week TrackMaven is celebrating the launch of our Activity Feed 2.0! The second-generation feed is filled with new features to help digital marketers spot the topics and tactics driving marketing performance across their competitive landscape. One of our favorite new features is Keyword Search, which allows marketers to seamlessly filter through competitor content marketing by specific topics, keywords, Read more …
