Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio
Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has just released its Global 500 2015 report, an annual ranking of the world’s most powerful and most valuable brands. This year’s rankings offered a few surprises and shakeups. While Ferrari held the top spot as the World’s Most Powerful Brand in 2014, this year’s winner Read more …
Whether you love it, hate it, or love to hate it, there’s no doubt that Fifty Shades of Grey is a viral content sensation. Since Random House acquired the rights to the series in 2012, Fifty Shades of Grey has sold more than 100 million copies worldwide. To put that into literary sensation perspective, Stieg Larson’s bestseller The Girl With The Read more …
The ROI of content has remained the elusive white whale for marketers. Content strategies are planned months in advance, but the impact of that content is measured with a “rear-view mirror” approach to ROI. The problem is, with a backwards-looking approach to ROI, marketers have no insight into what’s working and what isn’t. (More on that here.) This lag between Read more …
This September, the Content Marketing Institute (CMI) will roll out the orange carpet in Cleveland for the 5th annual Content Marketing World! In honor of the 5th year, CMI will be unveiling an impressive roster of Hollywood heavyweights to bring this year’s theme — “Bright Lights, Big Content” — to life. As a proud Platinum Sponsor for Read more …
According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 97% of marketers engage in social media marketing, and 92% of marketers consider social media important to their businesses. But is social media content effective? Based on our analysis of 13.8 Million pieces of marketing content, the answer is resoundingly, “No.” We analyzed the effectiveness of marketing content from 8,800 B2B and Read more …
