It can be nearly impossible for marketers to keep up with all the tools and productivity hacks that are available online. Thankfully, there are many tools, widgets, and software out there that can save hours of time, give you increased flexibility with content distribution, and help you optimize your marketing mix. The problem is, with so many Read more …
The abundance of free social media scheduling apps has empowered marketers to publish more content on more channels with greater ease. But greater power to post on demand comes with an increased responsibility to have an effective posting strategy. Identifying the best times to post on social media channels, send email campaigns, and publish blog posts requires a data-driven understanding of your audience and Read more …
No, this blog is not the synopsis of a Hilary Duff movie, nor is it an inspirational post about sticking up to your boss. This post is about writing a real, relatable story and creating a character that’s likable, believable, and dynamic. Social media has fundamentally changed the way that businesses and consumers interact. Corporations Read more …
Several months ago a friend of mine had a wonderful discovery. He realized that he could go back and find embarrassing photos that were posted on Facebook years ago, and by simply commenting on them the pictures would resurface to the top of the News Feed for his Facebook friends. This new feature, which inspired Read more …
