Social Media Industry IndexFor our new report — the Social Media Industry Index — we analyzed 51 million pieces of social media content from 40,000 businesses to provide social media benchmarks across 130 industries on four key social networks: Facebook, Twitter, Instagram, and LinkedIn. The findings point to drastic disparities in the influence and usage of social networks... Keep readingKara Burney
Content Calendar TemplateManaging a content calendar can often feel like a juggling act. Are you producing the right volume of content every day, week, and month? Are you addressing your audience’s needs? Are you hitting all of the right SEO topics? Tracking important elements of the content production process while keeping up with deadlines can be tricky. That’s... Keep readingRebecca Lee White
Media Kit Template for MarketersIs your brand struggling to get your reports and ebooks covered by the press? If you’re doing a lot of outreach without having much impact, or are trying to get more out of your outreach efforts, providing a media kit may be your ticket to procuring more links back to your website. That’s why we’ve... Keep readingRebecca Lee White
B2B Marketing ToolkitAre you effectively targeting your business’s ideal buyer with B2B marketing best practices? To be a great B2B marketer, you need to plan and track the effectiveness of your marketing strategy from lead to sale. Turn your digital marketing activities into a results-driving machine with the help of this B2B marketing toolkit. In this toolkit,... Keep readingRebecca Lee White
2017 Facebook Advertising Index: Budgets and BenchmarksThe decline of Facebook organic reach left businesses between a rock and a hard place: accept that you’ll never reach more than a fraction of your audience and keep posting organically, or re-allocate resources to ensure that Facebook ads deliver ROI. But lack of clarity into competitor advertising strategies makes it impossible for businesses to understand where... Keep readingKara Burney
Best Times to Post on Social Media + Cheat Sheet for 75 IndustriesFor the Best Times to Post on Social Media Cheat Sheet, we analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest. You’ll find: The overall best day of the week and best time of day to post... Keep readingRebecca Lee White