10 Slideshares That Must Be Viewed By Every Marketer

If there was a slightly underrated social media tool that every marketer should use it would be Slideshare. It’s not exactly top of mind for me; however, I’ve been making a better effort to make sure I’m checking it daily past my typical site visits.

Slideshare, as many marketers have pointed out, is a hugely valuable tool. It shares content visually, in an easily digestible format and it a way that increases engagement. With the spring months here, and whenever the spring time weather decides to show up, there is a huge influx of conference and summits on the calendar. As much as I would like to attend all of them, it’s not possible even if I decided to cut sleep out of my life. Slideshare, if the organizers or speakers decide to do so, provides a way for the un-attendee or attendee to reference the slides after the talk. The other added benefits besides long-term permanence of Slideshare, is also the ease of sharing the slides, the different type of visual appeal in your content and another way for you to interact with users beyond Twitter/Facebook/Pinterest/LinkedIn etc.

Even though it’s easy to enjoy and see the benefits of SlideShare, I’ve also noticed…

HOLY COW SO MANY SLIDESHOWS….

Where do I even start…

After consuming a multitude of the different SlideShares, I narrowed down a countdown of the top 10 that every marketer should reference.

10. Why Video Games Rule On Marketing

I was just talking with our developers the other day about Pokemon and how everyone our age at the time became completely engulfed in the video game. It’s crazy to think how a game can create such a cult following, but dissecting the marketing can inform you of some invaluable tools that you can put in your own marketing.

One Useful Takeaway: Video games engage with customers. (That’s the one of the only ways your marketing will convert!)

9. Visual Content Marketing: Capture and Engage Your Audience

I’m a huge advocate for written content, but I think a fair argument can be made that text can be boring without some types of visuals. Visual content can provide the same context as written form with a story, the right type of content, partners and a good design. This Slideshare provides a quick step up in your visual content marketing in order to take away some of the doldrums of textual content.

One Useful Takeaway — Slide #9-13 — Visual content isn’t just infographics, memes and “visual note-taking” are some out of the box forms too!

8. 10 Ways to Be a Marketing Genius Like Lady Gaga

Your marketing isn’t just “Born this Way” you have to put a pretty good “Poker Face” on to make sure it isn’t a “Bad Romance.” (<-See what I did there.) The unique title and quirky metaphor relating marketing to Lady Gaga works super well in this SlideShare. There are some great connections that show the right way to gain traction. Imagine if you had over 35 million Twitter followers or 23 million albums and translate them into leads? Forgo the meat dress and enjoy this Slideshare with the points that could put you on the “Edge of Glory “too.

One Useful Takeaway — Slide #6 — Besides Lady Gaga’s song titles providing useful connections to all of my points, leverage your social media!

7. What Would Steve Do? 10 lessons from the world’s most captivating presenters

Sweaty palms, nausea, blurred vision, wobbly limbs…no it’s not flu season I’m just getting ready to present. Public speaking and presentations can be an art or a terrible disaster. However, it’s clear that people do enjoy them when done right (hence this post on Slideshares). Presentations at conferences, summits or webinars are all involved in your marketing and helping you sell. With the combination of images, inspiring speakers, stories and emotions this Slideshare will can help point out some things to boost your presentation, so it’s not a boring lecture.

One Useful Takeaway — Slide #14 “We Live Our Lives In Images and Stories.”

6. How Not To Freak Out By Content Marketing

Can anyone condense content marketing in a pretty wrapped up box? No. I can relate to feelings of terror when trying to conquer this content marketing wall. This Slideshare breaks down the wall to easily consumable bites so your content marketing isn’t so scary. The visuals in this Slideshare are sweet too!

One Useful Takeaway — Slide #10 — Content Marketing is a marathon not a sprint.

5. Can’t Buy Me Love. How to EARN your audience’s attention

Your audience isn’t little orphan Annie and you are certainly not Daddy Warbucks to come save the day with some moola. It was all about the love in the end anyway and this Slideshare from Rand Fishkin from SEOmoz points it out too. You have to engage your audience in order for them to trust you to get their attention. Take notes in this Slideshare.

One Useful Takeaway — Slide #12 — How frequently you share matters, so hunker down and figure it out!

4. 120 Awesome Marketing Stats, Charts & Graphs

Wowza. Stats, Charts, & Graphs…Oh my! There is a huge plethora of information that you can easily grab off of the slide and insert in for facts you need for your content.

One Useful Takeaway — All Slides — Don’t have time to go through all 167 slides? Sit down for 20 minutes to scan all of them and save for later.

3. Dear CMO, A Blog Is Not A Content Strategy

It’s clear content is the ultimate champion for marketing, but many times the strategy in developing and expanding the content is left behind. John Doherty’s assertive points in this Slideshare are extremely valuable to make sure that not only you have this content, but validity as to why you need to publish something along with the content marketing to provide an almost indestructible force.

One Useful Takeaway — Slide #15 — What your content strategy should be.

2. Why Our Content Marketing Sucks.

These past few weeks I’ve paid a lot of attention to Jonathon Colman. He’s great to follow on Twitter, shares awesome articles on Inbound.org and has this fantastic Slideshare. “Why Our Content Marketing Sucks” opens up as to why we have all of these pieces of content marketing, but they all suck because they are all just separate pieces. It’s this massive puzzle that with a jumble of parts that may or may not fit together. Also, there isn’t a box to look at so you can see what the picture is supposed to look like when you have the right pieces. Frustrating, right? Colman pieces it all together with the solution of content strategy. They need to be morphed and blended together to make an experience. Colman identifies all of the problems and then a solution in this phenomenal Slideshare.

One Useful Takeaway — Slide #73 — The solution to the problem.

1. The Content Marketing Manifesto

The argument why Content Marketing trumps all wrapped up in one Slideshare thanks to Rand Fishkin.

One Useful Takeaway — Slide #32 — The ultimate quote by Will Smith and it’s distinct relation to why you’ll win with Content Marketing.

It’s easy to get overwhelmed with the number of Slideshares there are, but it’s a useful tool that you can easily curate and share information too.