Slideshare Tuesday: The 7 Principles Of Social Design - How to Make Content Shareable

Last week, I was talking with our designer about a visual that needed her amazing assistance. It sprung some other conversations and tasks that we needed to tackle; however, afterwards she sent me an awesome article from Fast Company that helped progress the rest of our conversation to an interesting points on visual content. The 7 Principles of Social Design — How to make Content Shareable from Ogilvy & Mather breaks down the essence on how visuals spread.

Fast-forward to this week as I was looking on Slideshare for a deck that would work for our Slideshare Tuesday and then I saw the principles again that I saw on Fast Company. So, with this Slideshare Tuesday we’re sharing the article we read on Fast Company, but in Slideshare form.

The 7 Principles of Social Design - How to Make Content Shareable from Ogilvy & Mather

5 Takeaways

1. “Is the content valuable to the end user in some way?” The user has to gain some value out of the content in order for it to be shareable.

2. “Disruptive Ideas”
3. When you see other people sharing the content you are more likely to share it. “Social Proof”
4. “Creative Participation.”
5. Reading the rest of the article on Fast Company

Sabel Harris leads the marketing at TrackMaven. When she's not marketing, she's probably listening to some pop music or drinking too much coffee. (Funny thing, she does this while marketing too). Tweet or email her, unless, she's eating, she'll respond in record timing. See more of Sabel's posts