3 Tricks To Competitively Position Your Brand on Twitter

Coming in with over 400 million users and so many tweets sent out through the day, it’s almost become a standard across all industries to be on Twitter. Whether you are a B2B, B2C, SMB or large enterprise, many of your customers and potential opportunities reside on Twitter. And if your customers and potential opportunities are on Twitter, your competitors are probably in the center of it all with you too. In order to maintain the competitive advantage, your Twitter strategy to conquer the competitors can’t just be to maintain consistant 140 characters there are a few tricks to competitively position your brand to the top.

Creative Voice

Establishing your voice on Twitter is essential and having it remain fluid with your brand is a requirement as well. However, no one wants to listen or talk with someone who is just bland. Take a look at MailChimp, they are champions behind email marketing, a subject that doesn’t necessarily drum up much interest unless you are in marketing. However, who doesn’t like interacting with a funny chimp that will make you smile? People relate to people (or animals) not a brand or company, so making sure you establish a unique or friendly face to your tweets will help improve interactions past your competitors who are stuck focusing on what they are trying to say rather than who they want to speak as.

Check out their Voice & Tone Guide

Twitter Ad Targeting with Usernames

From the awesome visuals with the data to the keyword targeting, there are so many different capabilities with the Twitter Ad Platform, including potentially huge advantages you can take over your competitors. The biggest advantage is being able to target your competitors’ audience by targeting their usernames. You can enter all of your competitors’ usernames and your tweets will be promoted to similar follows of the usernames you input. Essentially, your tweets of your choosing will be sent your competitors audience. You also can target by keywords using your own and the ones you have found your competitors to be using. If anyone tweets about those keywords or searches for them, your tweets will hopefully be right there for them to see your brand’s presence; hopefully, then beginning the conversation.

Competitive Conversations

Twitter was formed as a quick blogging platform to convey thoughts in a short, sweet and to the point manner. It still functions much in the same way, except its now a conversation zone where the influencers that truly thrive on twitter are the ones talking with other twitter users. Besides who just wants to hear their own voice? And by those interactions, Twitter is a big conversation where people will praise a product they love or remark about how they are so frustrated with something. Take advantage of both sides of the conversation. If someone is tweeting that they love so and so competitor, maybe you could start following the user possibly sparking an interest. Or if a user is tweeting how they are so frustrated with the product, maybe you could ease their pain point by replying with your own solution or favoriting their tweet letting them know you feel their pain. For example, take a look at Uber, the private car service that you can request right through an app on your phone, on Twitter. Uber searches for users tweeting about their horrible experiences with cabs in their city and Uber will casually tweet to them letting them know that they can solve the problem easily. If you’ve ever taken an Uber, you know how much more easier it is than waving down a crazy cab. You can find of these pains through a quick Twitter search or try the advance search in looking for people who are looking for recommendations in your product category. Twitter is a conversational place and if you are just talking to yourself no one will listen. Take part in the conversation offering your own solutions with your brand, company, or product.

If done right, Twitter can be one of your strongest components in your marketing and why not strengthen it further by competitively positioning yourself above your competitors?

What do you think? Comments are always welcome below, tweet me (@sabelharris) or Maven (@trackmaven). We’d love to see those 140 characters!