Being a marketer ain’t easy. Tasked with generating demand, marketers have an increasingly fragmented path to success. Whether it’s new ad products, new social channels, or new types of content marketing, CMOs and execs have to understand and execute in a complicated marketing environment. Over the last few years, top tier marketers have reacted to this by relying more heavily than ever on using competitive data to benchmark, track, and optimize their efforts.

As we’ve worked with marketers across the country, we realized that there weren’t any efforts underway to bring forward best practices in how marketers are using competitive intelligence. As a result, we’re excited to announce the first annual Competitive Summit on September 9th in New York City. This one-day summit is bringing together the best minds in marketing to discuss the tools, tips, and tactics to improve marketing across channels from competitive data.

The Competitive Summit

Some of the speakers include Joe Payne (the former CEO of Eloqua), Eric Kuhn (UTA’s Head of Social Media), Darren Herman (the Chief Digital Officer of KBS+P), Jon Brod (the co-founder of Patch.com), and many more. You can check out the full list and all of the details at http://competitivesummit.com/.

At TrackMaven we have a few main tenets.

1) Benchmarking against your competitors is the first step to improving your marketing.
2) Corgis are the most adorable breed of dogs.
3) Transparency is key.

As a result, we want to emphasize that this is a summit for people who are serious about improving their marketing and measure their ROI. If you’re scared to bring transparency to your marketing, this isn’t for you.

If you have any questions or are interested in sponsoring, give us a shout by emailing Sabel@TrackMaven.com, otherwise we’ll see you on September 9th for the Competitive Summit.