The 3 Ingredients to Make Your Facebook Page Irresistible to Likes
We’ve covered the 3 different tricks to competitively position your brand on Twitter, but that really isn’t the only social media platform that you should be paying attention to. With over 1.5 billion users on Facebook, you shouldn’t neglect your brand’s Facebook page.
Sometimes marketer’s get caught up in trying to drum up engagement rather than building a foundation that helps to segway into that engagement. The visuals, knowing how to post a Facebook post, and remaining active on the page are the three main ingredients to make your page irresistible to likes.
1. Visuals
Did you know that photos on Facebook generate about 53% more likes than an average post?
One of the first examples of Facebook pages that I saw fully taking advantage of using images to project what is shared on Facebook was through Obama’s Truth Team. No matter what your political affiliation is, this page is stunning with great images. All sized correctly, uploaded without being degraded and relevant to their audience, the Truth Team mastered this ingredient.
When you are choosing images to upload with the corresponding link to what you are sharing make sure they fit with your branding. Avoid the stock images that everyone has seen and make sure you have a high resolution set for the image so it doesn’t turn out fuzzy.
Images are very shareable and coupled with a Facebook post, there shouldn’t be anything stopping your fans from sharing it.
2. Posting Twice
Posting the same content twice could be considered a social media rookie mistake, but that isn’t always the case. Leo Widrich from Buffer makes a fantastic argument for this and shows proof how his double posting helped his page.
Buffer is a social media publishing tool and consistently releases phenomenal content for marketers to implement into their own strategies. And one tactic that Leo talks about in his social media and blogging tips that helped buffer reach 1 million in revenue came in the form of recycling Facebook posts in different formats. He found that when they posted the same article in two different formats significantly increased their Facebook engagement. They first posted the actual link to the post and then they posted only one image to then explain a part of the post.
By breaking down different components of a piece of content you are sharing on Facebook into a link and then an image with a link can help double or triple the engagement that you would normally get. Of course, you have to factor in the best time of day to post your Facebook posts correlating with when your target audience will see the post.
3. Always Answer
I share this common theme a number of times, but it’s extremely important to always respond. I can’t think of one person, customer, or lead that enjoys being given the cold shoulder. No one likes being ignored and the silence could result in negative amplifications. Even if it’s a positive comment, responding can make the user on the other end just as delighted as they were when they commented in the first place. Plated is an example of a pretty fantastic page with awesome visuals (always making my stomach growl) and actively responds to fans comments. From a fan commenting on how delicious the food looks to someone asking if the meals are gluten-free, you can count a response from Plated.
It’s easy to get caught up in trying to get more likes and the overall theme the quantity of your audience size; however, if you have over 10,000 fans and they don’t share, interact, like, or even comment on your Facebook posts, what’s the point of even having the Facebook page in the first place. Visuals, attention to engagement, and delighting your customers can make your Facebook page stand out and will inevitably drive more organic leads into your funnel.
What are some other Facebook Pages that have caught your eye or have delighted you as a customer? Have we told you how much we love it when you leave us comments below? Or that we also really like things that come in 140 characters or less? Comment or tweet at us (@TrackMaven).
Sabel Harris leads the marketing at TrackMaven. When she's not marketing, she's probably listening to some pop music or drinking too much coffee. (Funny thing, she does this while marketing too). Tweet or email her, unless, she's eating, she'll respond in record timing. See more of Sabel's posts
