Posted on March 2014

The What, Where, and Why of Native Advertising

Posted by Kara Burney on March 17, 2014 in Content Marketing, Marketing

Native advertisements are a bit of a misnomer. (In practice, assimilated ads might be a more fitting term.) If you subscribe to more pure journalistic opinions, native ads may even feel more like a digital invasive species. But for marketers and content consumption realists, native ads are a welcome improvement on the “click me” desperation of many digital ads, and — when done well — prove more useful and appealing to consumers and the brands behind them… which is why we chose native advertising as our Marketing Word of the Week! Read more …

Breakdown of a UTM Code

Posted by Kara Burney on March 14, 2014 in Insights

If you can’t track it, then it doesn’t exist. That is the maxim every marketer lives by. How do you know where your leads are coming from? How can you tell that a campaign was successful? Are you optimizing the channels that bring in the most leads? Don’t worry — if these questions are keeping you up at night, UTM codes can help. Read more …

3 Maven Approved Customer Success Scenarios

Posted by Trevor Mills on March 13, 2014 in Customer Strategy

Here at TrackMaven we put a lot of pride in our effort to walk away from each customer success scenario knowing that we tried to not only find a solution to a problem but that we also actively added some sort of business value to the interaction. We know that the ability to go above and beyond for each customer brings about the opportunity to not only leave our customers with smiles on their faces and warmth in their hearts but also the chance to develop customer champions. This opportunity to develop long-lasting relationships is something that our whole company values from the top down. Read more …

How to Produce More Content

Posted by Sabel Harris on March 12, 2014 in Content Marketing

Often times I’m asked how I produce so much content and honestly, I’m a little stumped as well because most of the time I feel like I’m running into more blockages than actually writing. I can listen to complaints all day long because I know exactly how hard it is to keep up the production of content as fast as the rate that buyers are consuming it.
Alas, it’s a problem many marketers face. While trying to find the best content to create, the other side is actually producing a great piece of content. Read more …

TrackMaven at SXSW: Where to Find Us

Posted by Sabel Harris on March 7, 2014 in Announcements

And so it all begins. The whirlwind of SXSW is here and Team TrackMaven is ready to go. We wanted to give you a heads up of what we have planned and where we’ll be. It’s some really exciting things since we’ll be here for over 4 days. Here’s a day by day breakdown… Read more …