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Competitive Intelligence Blog Real-Time Marketing Intelligence to help every marketer stay ahead of the pack

Posted on March 2014

tmalertsblog

How I Use TrackMaven Alerts

Marketing doesn’t stop at the top of the funnel and doesn’t stop after the leads are brought in. It runs through the entire funnel and then loops right back up to to help create customer champions. I sit in the same room as the Customer Success Team and I frequently try to listen to the current problems marketers are having. I also am trying to make it a point to talk to our sales team to understand what problems our opportunities are encountering. Marketing doesn’t happen in a vacuum. Read more …

display_ad

Word of the Week: Display Ad

Owned, Earned and Paid are three buckets that try to consolidate a marketer’s never ending channel list. These buckets contain social media, news and press, and the large component of online paid advertising. There social ads, text ads, native ads, and this week’s word of the week — the display ad. Read more …

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