Marketing doesn’t stop at the top of the funnel and doesn’t stop after the leads are brought in. It runs through the entire funnel and then loops right back up to to help create customer champions.
I sit in the same room as the Customer Success Team and I frequently try to listen to the current problems marketers are having. I also am trying to make it a point to talk to our sales team to understand what problems our opportunities are encountering. Marketing doesn’t happen in a vacuum.
To understand how customers and opportunities use and interact with TrackMaven it only makes sense for us to eat our own dog food (pun always intended). So, as TrackMaven’s marketer, obviously, I use TrackMaven.
Aside from the Activity Feed, Brand Profile…and graphing, my favorite part of TrackMaven is Alerts.
Before, I started at TrackMaven I was an avid user of Google Alerts as they weren’t disruptive to the processes that I had in place and would just show in my inbox. Google Alerts were sufficient until I realized that they wouldn’t come to me at the time I wanted them, they were a little inaccurate, and I couldn’t fine tune them to send me exactly what I wanted.
And then…I got TrackMaven Alerts. Game Over.
I’m a little biased because I work at TrackMaven and this post could be looked at as promotional; however, TrackMaven is a marketer’s best friend. As a good best friend, it’s our job to make our friendship painless and helpful. If our friendship was the opposite…would it even be considered a friendship in the first place?
The scarcity of time, increased supply of tools, and the voracious demand for more content is an epic marketing economic disaster. Except, with TrackMaven alerts you can avoid it.
Here’s how I use TrackMaven’s alerts
Alerts on TrackMaven function similarly to Google Alerts, but are more actionable. real-time, and channel specific. They take approximately 2 minutes or less to set up, but you just have to know what you want to know. Think about some grey, fuzzy areas in your landscape that are unclear and questions that you have…
- Are my competitors getting more followers?
- Did my competitor just have a press mention?
- Did I get a press mention?
The Main Metrics I Want To Be Alerted On…
When TrackMaven gets a press mention
I like to find out in real time when TrackMaven is mentioned in the news, so I can either curate the piece to share out or adapt our marketing to maneuver to expect the incoming leads. Usually, I’m aware of when we are expecting press coverage; yet, at the rate content is shared there will be things that slip through the cracks.
When your competitor gets a press mention
Usually, I’m completely in the dark when a competitor is about to get a huge press mention, but with my TrackMaven alerts I’ll know right when it happens.
Spike in Followers on a social media channel from a competitor
If one of my competitors has increased their social media activity and it has lead to a spike in followers…then I want to know about it.
Viral blog posts
I have this turned on for TrackMaven’s blog posts and for competitors to understand what content is getting the most engagement and what is working in our landscape.
A roll up of my competitors’ emails
Email is something we will always be working on because it’s a marketing channel that won’t be going anywhere anytime soon. Every week, I get a digest of the exact emails my competitors are sending out to see what marketing they are promoting.
Why is it important?
I could start telling you that in order to use TrackMaven successfully you need to start using alerts (and that is true), but I’m not going to force feed you shameless promotion of our own product.
It is really important because as every marketing channel increases, your competitors increase, and it all increases your marketing tasks, it can get extremely frustrating to have to login at every hour o the day to check your data. Not only is it frustrating, but it’s also disruptive. No marketer has enough time to check every single piece of data at every minute of the day and it can get overwhelming when you are adding another tool to your toolkit to your marketing set to monitor more channels.
TrackMaven alerts work on your own schedule and let you know when there is something important for you to check out. You’ll be alerted with something that you can easily take action on to help drive more success to your campaigns.
How can you set up actionable alerts? Start Tracking.