The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right metrics up the chain internally can proactively pinpoint what data is needed along the way to inform the successes and areas for improvement Read more …
The LinkedIn Influencer program is invite-only, a honor reserved only for the top professional voices in each industry to share their wisdom across the network. Since its debut in October 2012, it has featured such titans of business as Bill Gates, Jack Welch, and Arianna Huffington among its ranks. The program includes a rotating roster of approximately 500 thought Read more …
With upwards of 180 million unique visitors per month and users that account for 1 out of every 3 professionals on the planet, LinkedIn has elevated the game of digital networking. For marketers, that means the network is ripe to engage this treasure trove of business-minded members with professionally relevant content. On LinkedIn, the simplest way Read more …
Over the years, LinkedIn has developed into a digital mecca for the professionally minded. As it has grown from online Rolodex and résumé database to a fully-developed business social network, opportunities for brand messaging and advertising have grown in equal measure. And with marketing opportunities come analytics. Here, we’ll delve into LinkedIn’s analytical tools and how to use Read more …
It can be really easy to get caught up in one part of marketing, as each part has components that have even more subcomponents to make it all work. It can be so easy to get caught up in something that you forget about some of the essential components that make it work in the first Read more …
