I vaguely remember when I first signed-up for Facebook and it was something so new that brought on so many possibilities to showcase who I was. But now things have changed — I’m much less worried about a new profile picture or if my status has been liked multiple times over.
As a marketer, a new era has been ushered in and my focus shifted to the engagement level of our own fans on TrackMaven’s Facebook page to showcase who we are as a brand on this huge social media platform. Facebook heralds over 1 billion users and millions of brand pages, making it the perfect stomping ground for marketers to drive a huge impact.
Much of this impact has ceased to exist for some marketers. With the recent Facebook News Feed Algorithm changes, marketers are trying to recover from the crushing blows that the updates delivered to their organic reach. Posts now on these branded pages get almost a quarter of what they previously received before the change and are now faced with even more competition to catch their fans’ attention.
How do marketers craft the perfect Facebook post in order to land on top of their fan’s News Feed? What strategies and insights deliver the most engagement? How do marketers recover from the loss of organic reach? We discovered the answers in the Marketing Maven’s Guide to Facebook. After studying 5,804 pages (each with over 1,000 page likes) and 1,578,006 posts we found some interesting things…
HERE IS WHAT YOU WILL LEARN IN THE MARKETING MAVEN’S GUIDE TO FACEBOOK:
- Are posts during the work week or weekend more effective?
- What kinds of Facebook posts are more effective — text or picture-based?
- What is the average grade-level of Facebook posts?
- Do hashtags on Facebook affect a post’s effectiveness?
- Do exclamation marks increase engagement?
- Are questions in a Facebook post more effective?
- What is the most effective word count for a Facebook post?