Marketing budgets and top-down pressure to prove ROI are projected to increase in equal measure in the coming years. In spite of this dual rise in marketing investment and accountability, there are few CMOs who are up to the challenge. Every marketer who is fond of his job can and should prove the business impact of marketing spend. Read more …
As GM at Wattpad, Candice Faktor knows a thing or two about the value of a well-told story. We caught up with Faktor at the 2014 Aspen Ideas Festival to get her take on the emerging trends at the intersection of content, community, and communication. The rise of social networks and digital media has contributed to a flood of information and Read more …
The abundance of free social media scheduling apps has empowered marketers to publish more content on more channels with greater ease. But greater power to post on demand comes with an increased responsibility to have an effective posting strategy. Identifying the best times to post on social media channels, send email campaigns, and publish blog posts requires a data-driven understanding of your audience and Read more …
Marketing is powered by new information, data, and insights that change almost daily. These factors are what make marketing so challenging and exciting, all at once. Now, during this rapid time, it’s a marketer’s job to keep up and create relevant content to feed the constant appetite of buyers. However, the knowledge that a marketer accumulates Read more …
