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TrackMaven Marketing Blog Real-Time Marketing Intelligence to help every marketer stay ahead of the pack

Posted on November 2014

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Clash Of The Content Marketing Titans: NewsCred, Percolate, and Contently Debate The Future

Content publishing platforms are one of the most popular sets of technologies brands use to execute their content marketing efforts. At our Summit this fall, we brought together well-known leaders from three of the biggest names in content marketing technology for the first-annual Content Marketing Platform Showdown. Sam Slaughter, Chris Bolman, and Michael Brenner, representing Contently, Percolate, Read more …

Video: A Surprisingly Good Lead Generation Channel…For B2B Marketers!

The annual B2B Demand Generation Benchmark report from from lead nurturing technology reviewer Software Advice provides trends and best practices for marketing professionals to compare their lead generation performance to that of their peers. Based on a survey of U.S. B2B marketers, the 2014 report bears interesting implications for marketers looking to maximize their demand generation Read more …

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Jill Rowley On Social Selling — The What, Why, And How For Marketers

Social selling helps sales teams connect with today’s digitally-driven consumer by engaging them in a collaborative fashion on social media. But what many people don’t know is that content marketing is actually key to social selling. At the 2014 TrackMaven Marketing Summit, we learned from the social selling expert herself: Jill Rowley. As the Founder Read more …

Competitive-Blog

Which Airline Is Soaring Above The Competition With Killer Content?

The worst case scenario for any marketer in a highly competitive industry is to have their brand’s messaging drowned out by competitors. The airline industry is one such highly-competitive market. According to the 2014 edition of Tailwinds, PWC’s annual report on the airline industry, competition among airlines is on the rise, and “set to face more aggressive Read more …

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