Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should spend more time considering. According to the senior executives polled — 79% of whom helm companies with greater than $1 billion in revenue — CEOs are Read more …
With no small thanks to Michael Lewis’ best-selling book Moneyball: The Art of Winning An Unfair Game and 2011 movie adaptation starring Brad Pitt, Billy Beane’s revolutionary quest for the secret of success in baseball has become something of analytical legend. Beyond baseball, the Moneyball Effect has gone mainstream. The disruptive potential of smart data has sent shockwaves across industries, Read more …
If you want your content to be found on the Internet, search engine optimization (SEO) is vital. Why? Overall, online searches drive three times more traffic to content sites than social media platforms. And SEO doesn’t just affect website visitor volume — it’s also a highly efficient channel for inbound lead generation. According to HubSpot, SEO-sourced Read more …
At TrackMaven, we believe our team should be full of Mavens: people who are absurdly talented and passionate, but also a little bit goofy. As a high-growth startup, maintaining the mavenly values of our team and company culture is something we prioritized when we outgrew our previous office space earlier this spring. As the number of Read more …
It’s been quite a year at TrackMaven. We now have hundreds of the world’s leading brands as customers, have moved offices, raised a Series A financing, tripled the size of the team, and launched lots of new features. Adding to a whirlwind year, today we’re announcing our $14M Series B financing. The equity and debt Read more …
