If you want to be the best, it helps to learn from the best. So for any marketer facing ambitious goals for 2015, who wouldn’t want to take a page out of top marketing executives’ play books?
Well, look no further than the 182 Marketing Executives Reveal Their 2015 Success Tactics report from Conductor, which analyzed the strategies and budgetary investments senior marketing executives are implementing for 2015.
These senior marketing executives are the keepers of the marketing budget, and as such are accountable for generating the maximum ROI from their spending decisions. So where do these execs plan to invest in 2015 to maximize returns? Two words: marketing technology.
According to the results, 2 in 3 senior marketing executives (65%) plan to spend more on marketing technology in 2015 than they did in 2014. Among this group, nearly a third (28%) plan to increase their investments in marketing technology significantly (+25% or more).
Image via Conductor.
While it should come as no surprise that marketing executives will be investing more in marketing technology this year, the reason why is illuminated in another key takeaway from the survey results: marketing executives believe that the importance of data is skyrocketing.
According to the report, 3 out of 4 senior executives reported a significant (38%) or very significant (38%) increase in the impact of digital marketing data on their decision-making in the past 12 months. Incredibly, only 1% of senior executives reported a decrease in the impact of data on decision-making in the past year.
Image via Conductor
Conductor summarized the results from their survey simply and succinctly:
“Marketing executives will seize market share with technology. These days, Marketers need huge swaths of data to stay competitive and understand their growing digital businesses. Technology makes it possible to scale data collection, analysis, and reporting.”
Put differently, marketing technology drives data-driven decision-making. This technology-fueled advantage is crucial for marketing executives in their quest to maximize ROI and get a leg up on the competition. Will you be following in the footsteps of these top marketing executives in 2015?
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