Trying to keep track of your competitors’ email campaigns can become a Herculean task. Typically, you subscribe to all of your competitors’ newsletters, and your inbox ends up clogged with more emails than you can manage.
At TrackMaven, we work with digital marketers every day, so we understand how frustrating it can be to manually keep tabs on your competitors. Here are a few simple ways we can help you track and analyze competitor email campaigns — without polluting your inbox.
In the TrackMaven platform, we provide data to help you understand your competitors’ email marketing campaigns (in addition to a dozen other digital channels). You can assess your competitors’ daily, weekly, and monthly email send frequency, in addition to the most popular day of the week for emailing among your competitive set.
Take a look at the example below, which compares the email cadence from Macy’s and Target alongside the industry average from their retail brand competitors.
Want to take a closer look at the content and layout of your competitors’ email campaigns? We can help with that too!
Using the TrackMaven Activity Feed, you can filter through all of your competitors’ email campaigns across the time frame of your choosing, all in one unified feed.
You can even click Full Preview to engage with any of your competitors’ emails with full interactivity! Easily analyze the messaging, design, links, and calls-to-action your competitors are using to stand out in customers’ inboxes.
To avoid clogging your inbox, the TrackMaven platform can even send you a single digest of all of your competitors marketing emails on a recurring basis. You decide whether that’s daily, monthly, or weekly!
Ready to start tracking with TrackMaven? Request a demo and we’ll be in touch!