Every industry has its Titans. But who wins the content war in your industry?
We stack-ranked content from 500 different companies across 24 industries to find out. Across each vertical, we found a definitive winner that we’ve dubbed the King of Content. Here’s a preview of the winners:
As Rajiv Chandrasekaran shared in his Content Marketing World keynote, Starbucks doesn’t shy away from new digital platforms. The data proves that their dedication to innovative content pays off.
On Instagram, for example, Starbucks has over 10X more engagement per post versus top brands in the restaurant industry, including McDonald’s, Wendy’s, Chipotle, and Panera Bread:
Content is a competitive differentiator among financial services firms, too. On Facebook, SunTrust dominates with compelling content, out-peforming PNC, Wells Fargo, and more.
In the consumer products space? Look to Unilever to lead by example. On Twitter, Unilever edges out competitors like Proctor & Gamble and Johnson & Johnson.
And Unilever’s winning content isn’t always product-focused, either. On Twitter, some of the brand’s top-performing is humanitarian-focused thought leadership.
And Uber — a brand that become synonymous with “disruption” — transformed the transportation space with its commitment to digital-focused branding. Take a look at how Uber dominates versus old-guard car rental companies on Twitter:
Scroll through the SlideShare below to see our compete list of industry winners, and learn which brand wins in your industry! Want to see how you stack up? Request a custom demo of your brand’s content here.