When you ask 300 digital marketers to rethink the status quo of content marketing, you’re bound to end up with some quotable moments.
At Spark 2015, our annual marketing summit, we did just that. We asked marketers to recalibrate the balance between art and science in content creation. In the words of Vladimir Nabokov, “there can be no science without fancy and no art without facts,” after all.
Surrounded by the history of media at The Newseum, Washington, D.C.’s interactive museum of news and journalism, our Spark 2015 speakers shared lessons learned from marketing success (and failures), and threw down a gauntlet asking us to challenge the status quo.
Here are 23 of the most quotable marketing tips from #SPARK15:
Don’t see your favorite quote from #SPARK15? Tweet yours to @TrackMaven!