Thanks for attending #Spark15 this year in Washington, D.C.!
Please find #Spark15 slideshare links for presentations below.
Keynotes
- Intentional Creativity, Allen Gannett, CEO & Chief Maven, TrackMaven (no slides available)
- Crafting Contagious Ideas, Jonah Berger, Author & Associate Professor of Marketing, Wharton School of Business
- Quality vs. Quantity Content: A Fight for Sore Eyes, Ann Handley, Head of Content, Marketing Profs & Author of Everybody Writes (no slides available)
- Fireside Chat with Scooter Braun, Founder, SB Projects, and Eric Kuhn, Director of Marketing, Layer3 TV (no slides available)
The Art of Amazing Marketing
- The Power of Letting Others Tell Your Story, Alicia Lee, Social Media Officer, Amtrak
- Bridging the Curiosity Gap: Lessons from The Atlantic, Lymari Morales, Managing Director, Atlantic Media Strategies
- Panel: What Can B2B, B2C, and Nonprofit Content Marketers Learn from One Another? (no slides available)
- Lymari Morales, Managing Director, Atlantic Media Strategies (Moderator), Joe Chernov, VP Marketing, InsightSquared, Angie Teates, VP Marketing, Advantia Health, Devon Hopkins, Director of Marketing, NGP VAN
- Survival Tips for Your Content Creation and Distribution Journey, Geri Gibbons, Senior Manager, Deloitte
- Panel: Storytelling - Hype or High Impact? (no slides available)
- John Hazard, Director, Contently Studio (Moderator), Susan Tynan, CEO, Framebridge, David Beebe, VP Global Creative + Content Marketing, Marriott International, Randy Rieland, Digital Media Strategist, The Smithsonian
The Science of Winning Content
- 10x Content: What It is, and Why It Matters, Adam Monago, VP Global Head of Digital Strategy, Thoughtworks
- Digital Innovation at Discovery—Going Beyond Social, Josh Weinberg, SVP Multi-Platform Strategy and Integrated Content, Discovery Communications
- How to Develop Content for the Modern Customer Journey, Chris Bolman, Director of Growth, Percolate
- Building the Business Case for Content Marketing, Elizabeth Clor, Senior Director, Content Marketing, Clarabridge
- Content Measurement 201: Going Beyond Clicks and Shares, Raymond Cheng, VP Marketing, Contently
Digital Marketing in Action
- Test, Rinse, Repeat – Continually Increasing Your Content Marketing ROI, Matt Siegel, Content Manager, VideoBlocks, Jamey Jeff, SVP Customer Success Maven, TrackMaven
- Instagram: Not Just for the Rich and Famous, Sarah Bryant, Senior Digital Marketing Manager, Cato Institute
- Using Influencer Brands to Escape the Echo Chamber, Rebecca Chanin, Director of Marketing, JK Moving Services + CapRelo, Jamey Jeff, SVP Customer Success Maven, TrackMaven
- Analytics You’re Ignoring: The Indirect Value of Your Content, Amanda McGowan, Senior SEO Manager, Seer Interactive