Hey digital marketers, it’s almost Valentine’s Day, meaning it’s time to take a hard look at what you’re giving your significant other.
According to CNN, 64 percent of men and 34 percent of women buy flowers for Valentine’s Day. The classic choice is to go for roses, which have a great vase-life and wonderful fragrance. But are you buying the best color roses? If you’re thinking red, you might want to reconsider.
If you’re a digital marketer, you know the value of Instagram for visual engagement, so that’s what we focused on when looking for the best color roses to buy for Valentine’s Day.
In our study of posts from six flower delivery companies on Instagram over the past year, we looked at which color roses got the most engagement and found some surprising results:
Posts using PINK roses had the highest engagement with 39.71 average interactions per post per 1,000 followers, closely followed by YELLOW roses with an engagement ratio of 38.96. In the middle of the pack are WHITE roses (31.77 engagement ratio), PURPLE roses (30.39 engagement ratio), ORANGE roses (26.9 engagement ratio), and MIXED roses (26.61 engagement ratio), meaning the Instagram post had roses of two or more colors. RED came in dead last with an engagement ratio of 24.81.
It’s interesting to note that both mixed color roses and red roses were in about twice as many Instagram posts as other rose colors, which could suggest that oversaturation contributed to their low engagement ratios.
So, what color roses should I buy for Valentine’s Day?
According to our Instagram data, pink roses are most popular when it comes to what flower delivery services have to offer, but yellow roses are also a great choice!