For years, studies have proven that content marketers who have a documented content strategy are more effective, yet many marketers still don’t have a documented content strategy and they don’t have a workflow to evaluate that strategy and produce content. This is likely because marketers say that time is now their biggest challenge. However, having…
4 Steps to Create a Data-Driven Content Strategy For years, studies have proven that content marketers who have a documented content strategy are more effective, yet many marketers still don’t have a documented content strategy and they don’t have a workflow to evaluate that strategy and produce content. This is likely because marketers say that time is now their biggest challenge. However, having... Keep reading