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Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio

Kara's posts
Interview-Graphic-White-Blog

Jonah Sachs On Creating A “Coherent And Compelling Story”

“We are programmed through our evolutionary biology to be both consumers and creators of story.” That was Jonah Sachs, CEO of Free Range Studios and author of Winning The Story Wars, as quoted in the recent Harvard Business Review blog, “How To Tell A Great Story.” We connected with Jonah for his take on the evolving role of storytelling Read more …

announcing Google+ Tumblr analytics

Announcing Google+ and Tumblr Support On TrackMaven

There’s no denying that in marketers’ minds, not all digital channels are created equal. Facebook, Twitter, LinkedIn — these are the Titans of Social But we aren’t here to talk about the Titans. We’re here to talk about Google+ and Tumblr. Why? Because despite being dismissed as second-class social networks, industry leaders and ambitious upstarts alike Read more …

Interview-Graphic-Green-Blog

Donata Maggipinto, Walmart’s Creative Director of Content, Weighs In On Serving The Customer With Content

At Content Marketing World 2014, we connected with Donata Maggipinto, Creative Director of Content for Walmart.com, after her session on “Checkout Content: The Power of Content Marketing On Retail Sites.” Read on for Donata’s take on the mutual value of content marketing for both the brand and the customer. Content Marketing means a lot of different things Read more …

Content Marketing World 2014

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014

The talk of the town at Content Marketing World this year was Kevin Spacey’s profanity laced, Frank Underwood-inspired keynote address. Our favorite quote: “We’re all striving for the same thing: engagement with our audience.” And among the long list of Featured Speakers at the conference, there were many marketers taking to Twitter to do just that — engaging with fellow Read more …

#CMWorld: GE’s Katrina Craigwell On “Content As Currency”

TrackMaven has landed in Cleveland! With this much marketing talent in one place, Content Marketing World 2014 offers the opportunity to learn directly from the marketing minds behind some of the most creative and innovative content strategies. We connected with one such Marketing Maven — Katrina Craigwell, Global Manager of Digital Marketing at General Electric — for her take on the Read more …

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