Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio
The streets of Cleveland are once again running orange thanks to the influx of 2,500 content marketers from across the nation (and the globe) for Content Marketing World 2014. Headlining the agenda this year is a veritable who’s-who of content creators and marketing strategists. And — as marketers are wont to do — many of Read more …
Did you know that Facebook had 654 Million Mobile Daily Average Users and 1.07 Billion Mobile Monthly Active Users worldwide in June 2014? Those numbers reflect a staggering 39% and 31% year-over-year increase (respectively)! While the rise in mobile Facebook users has necessitated a strategic pivot from advertisers, there is a rate-limiting factor that affects the deliverability of mobile Facebook Read more …
We’re thrilled to welcome Ben Foster to the TrackMaven Board of Advisors! Ben is passionate about building great products that exceed expectations. Throughout his 15+ years of Product Management experience he has been a part of major product-driven success stories, including eBay and Opower. This week, Ben stopped by the TrackMaven HQ for a “Lunch & Learn” Read more …
School is back in session and summer vacation has come and gone… so there are no lingering excuses for ineffective marketing. Want to learn how TrackMaven can help? You’re in luck! Here’s a rundown of when and where you can connect with us this month: As you can see, there are plenty of opportunities to speak with one of our Mavens, Read more …
When it comes to social media, the rules for engagement are constantly in flux. So it should come as no surprise to hear that Facebook has released a new “News Feed FYI” outlining its algorithm’s treatment of click-bait headlines and best practices for link-sharing. Will The Facebook Algorithm Put An End To Click-Bait? In its continual quest for greater content Read more …
