Do you have a headache? How’s your phone storage? If you answered “yes” and “nonexistent,” you’ve probably been manually reporting on your Instagram analytics. Frankly, reporting natively from Instagram Insights is not what I’d call a modern or intuitive experience. Squinting at a tiny phone screen, having to delete family photos to make room for…
Introducing Simple and Comprehensive Instagram ReportingDo you have a headache? How’s your phone storage? If you answered “yes” and “nonexistent,” you’ve probably been manually reporting on your Instagram analytics. Frankly, reporting natively from Instagram Insights is not what I’d call a modern or intuitive experience. Squinting at a tiny phone screen, having to delete family photos to make room for... Keep readingRebecca Lee White
Last week, both Facebook and Twitter announced immediate changes that make ad information transparent to the public. Ad Visibility Under each Page’s new Info and Ads section, Facebook now shows all active ads that a Page is running across Facebook, Messenger, Facebook partner networks, and Instagram. Historical ads can be accessed in Facebook’s ad archives,…
Facebook and Twitter Ad Transparency ChangesLast week, both Facebook and Twitter announced immediate changes that make ad information transparent to the public. Ad Visibility Under each Page’s new Info and Ads section, Facebook now shows all active ads that a Page is running across Facebook, Messenger, Facebook partner networks, and Instagram. Historical ads can be accessed in Facebook’s ad archives,... Keep readingRebecca Lee White
Want to know what your customers are thinking? You’re in luck. Billions of people share their thoughts and opinions on social networks every day. To make sense of these online conversations, you need a social listening tool. If you don’t have one yet, you’re in the minority: TrackMaven research shows that 66 percent of brands…
3 Ways You’re Wasting Your Social Listening ToolWant to know what your customers are thinking? You’re in luck. Billions of people share their thoughts and opinions on social networks every day. To make sense of these online conversations, you need a social listening tool. If you don’t have one yet, you’re in the minority: TrackMaven research shows that 66 percent of brands... Keep readingRebecca Lee White
There are many social media channels out there, but few can rival Facebook for its potential as a business-generating platform. In fact, 62% of marketers say they would pick Facebook over any other social media platform available. But the real advantage for businesses is the depth and breadth of Facebook’s analytics. With the right Facebook…
The Best Facebook Analytics Tools for Your BusinessThere are many social media channels out there, but few can rival Facebook for its potential as a business-generating platform. In fact, 62% of marketers say they would pick Facebook over any other social media platform available. But the real advantage for businesses is the depth and breadth of Facebook’s analytics. With the right Facebook... Keep readingRebecca Lee White
The marketing agency partnership can be draining and rewarding. You’ve got a lot of projects in the air and only two hands with which to keep them aloft: one hand being the performance and the other being the partnership itself. We’ve learned that for an agency partnership to succeed, there needs to be close coordination…
How to Use Marketing Analytics to Improve Agency PartnershipsThe marketing agency partnership can be draining and rewarding. You’ve got a lot of projects in the air and only two hands with which to keep them aloft: one hand being the performance and the other being the partnership itself. We’ve learned that for an agency partnership to succeed, there needs to be close coordination... Keep readingRebecca Lee White
For many companies, planning and executing a marketing campaign is like hacking your way through the jungle. There are so many issues, technologies, strategies, tactics, metrics, and best practices to consider before running a campaign that it’s easy to lose your way—or even worse, get stuck in a bad situation. Online reviews firm Software Advice…
How Businesses Navigate the Marketing Campaign JungleFor many companies, planning and executing a marketing campaign is like hacking your way through the jungle. There are so many issues, technologies, strategies, tactics, metrics, and best practices to consider before running a campaign that it’s easy to lose your way—or even worse, get stuck in a bad situation. Online reviews firm Software Advice... Keep readingRebecca Lee White
Performance marketing is becoming a common way for brands to determine the efficacy of their ad spends. Knowledge is power. And being able to directly measure how the performance of your ad relates to sales can lead to better allocation of an ad budget, and thus greater overall business success. What is performance marketing? The…
Can Performance Marketing Help Your Brand Succeed?Performance marketing is becoming a common way for brands to determine the efficacy of their ad spends. Knowledge is power. And being able to directly measure how the performance of your ad relates to sales can lead to better allocation of an ad budget, and thus greater overall business success. What is performance marketing? The... Keep readingRebecca Lee White
By now, most B2B marketers have made the transition from a traditional marketing strategy to a more personalized, account-based approach. If you’re not familiar, account-based marketing (ABM) is a strategy that requires sales and marketing to tailor outreach to a specific account’s pain points, goals, and motivators. ABM’s rise in popularity has made lead volume…
A Guide to Using Social Media for Account-Based MarketingBy now, most B2B marketers have made the transition from a traditional marketing strategy to a more personalized, account-based approach. If you’re not familiar, account-based marketing (ABM) is a strategy that requires sales and marketing to tailor outreach to a specific account’s pain points, goals, and motivators. ABM’s rise in popularity has made lead volume... Keep readingKrysta Williams
Have you ever felt at sea with your digital marketing strategy? Are you keenly aware of your marketing problems but are at a loss as to how to fix them? Big data. Social media. Lead generation. Sales enablement. There are too many things you might be doing wrong, and too many things you could be…
Smart Answers to Crucial Digital Marketing ChallengesHave you ever felt at sea with your digital marketing strategy? Are you keenly aware of your marketing problems but are at a loss as to how to fix them? Big data. Social media. Lead generation. Sales enablement. There are too many things you might be doing wrong, and too many things you could be... Keep readingRebecca Lee White
While sales and marketing leaders don’t have a history of being the best of friends, CMOs that are strong in both disciplines just might stick around longer than their marketing-specialist peers. Even though it seems logical that the most successful CMOs come from deep marketing roots, the fact is, only 30 percent of CMOs hail…
How Sales and Marketing Leaders Can Team Up to Drive GrowthWhile sales and marketing leaders don’t have a history of being the best of friends, CMOs that are strong in both disciplines just might stick around longer than their marketing-specialist peers. Even though it seems logical that the most successful CMOs come from deep marketing roots, the fact is, only 30 percent of CMOs hail... Keep readingRebecca Lee White
We live in a golden age of marketing; an age where we as marketers can finally prove our worth to the organization and show off how indispensable we are. Metrics allow us to demonstrate our value to the company and at last receive credit where credit is due. But only if we have the wit…
Content Marketing Dashboard: How to Build It So the Budget Will ComeWe live in a golden age of marketing; an age where we as marketers can finally prove our worth to the organization and show off how indispensable we are. Metrics allow us to demonstrate our value to the company and at last receive credit where credit is due. But only if we have the wit... Keep readingRebecca Lee White
When you offer ad packages to potential sports brand partners, where does digital advertising fit in? Is it at the top of the list? Or is it a footnote on page five? Most sports brands offer promotional partnerships and ad packages that have digital marketing components such as social media mentions, digital advertising space, and…
Sports and the Value of Digital Sponsorship: More Than an Add-onWhen you offer ad packages to potential sports brand partners, where does digital advertising fit in? Is it at the top of the list? Or is it a footnote on page five? Most sports brands offer promotional partnerships and ad packages that have digital marketing components such as social media mentions, digital advertising space, and... Keep readingRebecca Lee White
We’ve all seen the horror stories around how employees waste time at work. Talking or texting on mobile phones, visiting non-work related websites, and gossiping with co-workers are likely the three biggest culprits of subverting marketing productivity in the workplace, according to a Career Builder survey. But there’s another way your team could be wasting…
Vanity Metrics and the Annihilation of Marketing ProductivityWe’ve all seen the horror stories around how employees waste time at work. Talking or texting on mobile phones, visiting non-work related websites, and gossiping with co-workers are likely the three biggest culprits of subverting marketing productivity in the workplace, according to a Career Builder survey. But there’s another way your team could be wasting... Keep readingRebecca Lee White
The 2017 Spark marketing summit by TrackMaven brought together marketing leaders from elite companies and organizations to explore the future of marketing, analytics, and technology-assisted creativity. Experience the powerhouse of marketing ingenuity created by the conference’s speakers through a self-guided walkthrough of the presentations below. For more about our speaker and participants, check out our…
Spark 2017 Presentation DecksThe 2017 Spark marketing summit by TrackMaven brought together marketing leaders from elite companies and organizations to explore the future of marketing, analytics, and technology-assisted creativity. Experience the powerhouse of marketing ingenuity created by the conference’s speakers through a self-guided walkthrough of the presentations below. For more about our speaker and participants, check out our... Keep readingRebecca Lee White
CMOs are facing incredible pressure to drive revenue for their companies and prove digital marketing ROI. Research shows that 70 percent of marketing leaders believe their organizations expect marketing to be the primary driver of revenue and business growth. Furthermore, CMOs that don’t perform will soon be on their way out. Forrester predicts that 30…
Digital Marketing ROI: 4 Best Practices That Will Save Your JobCMOs are facing incredible pressure to drive revenue for their companies and prove digital marketing ROI. Research shows that 70 percent of marketing leaders believe their organizations expect marketing to be the primary driver of revenue and business growth. Furthermore, CMOs that don’t perform will soon be on their way out. Forrester predicts that 30... Keep readingRebecca Lee White
TrackMaven’s Spark Marketing Summit, now in its fifth year, once again proved to be one of the most successful and valuable such conferences in the industry. The 2017 summit brought together an elite group of digital and content marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity. The experience gave marketers a…
The Data Proves It: The 2017 Spark Marketing Summit Rocked!TrackMaven’s Spark Marketing Summit, now in its fifth year, once again proved to be one of the most successful and valuable such conferences in the industry. The 2017 summit brought together an elite group of digital and content marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity. The experience gave marketers a... Keep readingRebecca Lee White
Leveraging Instagram analytics to improve your brand’s social reach and engagement is crucial for companies across all industries. Here’s why. At first glance, Instagram seems to be a one-trick pony. After all, how unique can a photo-sharing app be when literally every other social media app out there allows you to do that too —…
Instagram Analytics: The Ultimate Guide for MarketersLeveraging Instagram analytics to improve your brand’s social reach and engagement is crucial for companies across all industries. Here’s why. At first glance, Instagram seems to be a one-trick pony. After all, how unique can a photo-sharing app be when literally every other social media app out there allows you to do that too —... Keep readingRebecca Lee White
The Spark marketing summit is right around the corner! Over 300 marketing executives have already packed their bags in preparation for some martech goodness at the Newseum in Washington, D.C. on May 18. Spark 2017 is the exclusive marketing leadership summit on the future of marketing technology, analytics, and data-driven creativity. This is not a…
How to Make Your Case for Attending the Spark Marketing SummitThe Spark marketing summit is right around the corner! Over 300 marketing executives have already packed their bags in preparation for some martech goodness at the Newseum in Washington, D.C. on May 18. Spark 2017 is the exclusive marketing leadership summit on the future of marketing technology, analytics, and data-driven creativity. This is not a... Keep readingRebecca Lee White
The more channels retail customers use, the more they spend. These are the results of a recent study published in the Harvard Business Review, which found that customers who used four or more channels spent an average of 9 percent more than consumers who used only one channel. But businesses that already have an omnichannel…
Don’t Expand Your Omnichannel Marketing Strategy Without Following These 10 Critical StepsThe more channels retail customers use, the more they spend. These are the results of a recent study published in the Harvard Business Review, which found that customers who used four or more channels spent an average of 9 percent more than consumers who used only one channel. But businesses that already have an omnichannel... Keep readingRebecca Lee White
So your company has finally listened and decided to invest in the best marketing analytics tool? Fantastic news! You’re one step closer to turning your marketing department into a well-oiled, revenue-generating machine. But wait — which ones are on your shortlist? You’ve got a web analytics tool, a social media analytics tool, and a content…
Have You Really Found the Best Marketing Analytics Tool? Think Again.So your company has finally listened and decided to invest in the best marketing analytics tool? Fantastic news! You’re one step closer to turning your marketing department into a well-oiled, revenue-generating machine. But wait — which ones are on your shortlist? You’ve got a web analytics tool, a social media analytics tool, and a content... Keep readingRebecca Lee White
Like the saying “it’s what’s inside that counts” teaches us not to judge people by their looks alone, learning how to analyze social media data is about more than just vanity metrics, i.e. the likes and clicks your campaign posts generate. Measuring social media analytics requires a comprehensive strategy that takes into account all channels…
How to Analyze Social Media Data for Your BusinessLike the saying “it’s what’s inside that counts” teaches us not to judge people by their looks alone, learning how to analyze social media data is about more than just vanity metrics, i.e. the likes and clicks your campaign posts generate. Measuring social media analytics requires a comprehensive strategy that takes into account all channels... Keep readingRebecca Lee White
Ah, Twitter. One of the three biggest channels dominating the social media marketing landscape, yet one of the most challenging channels to get right. Every day you see companies stumbling through their feeds, unsure of what they’re doing and whether or not it’s working. This is why using Twitter analytics to gain insight into your…
The Marketer’s Guide to Twitter AnalyticsAh, Twitter. One of the three biggest channels dominating the social media marketing landscape, yet one of the most challenging channels to get right. Every day you see companies stumbling through their feeds, unsure of what they’re doing and whether or not it’s working. This is why using Twitter analytics to gain insight into your... Keep readingRebecca Lee White
Marketing campaign optimization is key for turning your strategy into a powerful marketing machine. But many marketers struggle to stay on top of optimization best practices. Have you ever felt that, despite the best of intentions, your marketing strategy is like a paper tiger? It has the shape and form of something grand, but is…
Power Results-Driven Strategies With Marketing Campaign OptimizationMarketing campaign optimization is key for turning your strategy into a powerful marketing machine. But many marketers struggle to stay on top of optimization best practices. Have you ever felt that, despite the best of intentions, your marketing strategy is like a paper tiger? It has the shape and form of something grand, but is... Keep readingRebecca Lee White
Are you struggling to increase ROI from your promoted posts on Facebook? If so, you’re not alone. Easy conversions from Facebook are no longer a given. Marketers now need to put more time and money behind their content to get results. But are you putting money behind the right content, or just inflating costs via…
How to Track Competitors’ Promoted Posts on FacebookAre you struggling to increase ROI from your promoted posts on Facebook? If so, you’re not alone. Easy conversions from Facebook are no longer a given. Marketers now need to put more time and money behind their content to get results. But are you putting money behind the right content, or just inflating costs via... Keep readingRebecca Lee White
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