To get the most out of your marketing spend you can’t just look at what’s worked in the past; you have to anticipate future trends. Where will marketing teams invest in 2017? What new technologies will compete for your budget? To help you build a frame of reference for planning next year’s budget, I’ve outlined…
5 Marketing Spending Trends for 2017To get the most out of your marketing spend you can’t just look at what’s worked in the past; you have to anticipate future trends. Where will marketing teams invest in 2017? What new technologies will compete for your budget? To help you build a frame of reference for planning next year’s budget, I’ve outlined... Keep readingRebecca Lee White
You’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of…
How to Plan an Effective Email Nurture Campaign in 10 StepsYou’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of... Keep readingRebecca Lee White
Do you have your marketing budget planned out for next year yet? If not, don’t panic! I’ll walk you through how to create one step by step, and give you a free marketing budget template to help you get started right away. Download the Ultimate Marketing Budget Template now to follow along! Why planning your…
How to Manage Your Marketing Budget (+Free Template)Do you have your marketing budget planned out for next year yet? If not, don’t panic! I’ll walk you through how to create one step by step, and give you a free marketing budget template to help you get started right away. Download the Ultimate Marketing Budget Template now to follow along! Why planning your... Keep readingRebecca Lee White
Social media isn’t just a way to distribute content, it’s a platform for creating conversations. One of the best ways to bring your company into these conversations is by learning how to use hashtags for social media. For our new report, The Best Hashtag Strategies for Social Media, we analyzed over 65,000 social media posts…
How to Use Hashtags for Social MediaSocial media isn’t just a way to distribute content, it’s a platform for creating conversations. One of the best ways to bring your company into these conversations is by learning how to use hashtags for social media. For our new report, The Best Hashtag Strategies for Social Media, we analyzed over 65,000 social media posts... Keep readingRebecca Lee White
You’ve created amazing content, attracted the attention of prospective customers, and now you’ve moved them to the next step — the landing page. Creating a valuable offer is only half the battle. Framing that offer in a way that encourages visitors to become leads is crucial to the productivity of your company’s marketing/sales funnel. So…
15 Landing Page Best Practices to Live ByYou’ve created amazing content, attracted the attention of prospective customers, and now you’ve moved them to the next step — the landing page. Creating a valuable offer is only half the battle. Framing that offer in a way that encourages visitors to become leads is crucial to the productivity of your company’s marketing/sales funnel. So... Keep readingRebecca Lee White
In the era of big data, the amount of information marketers need to analyze is overwhelming. In fact, according to a Hubspot report, marketers spend an average of 3.55 hours a week just collecting, organizing, and analyzing data. Becoming more data-driven is a good thing; it means you are making smarter marketing decisions. However, if you’re…
How to Use Excel: 23 Easy Excel Tips and TricksIn the era of big data, the amount of information marketers need to analyze is overwhelming. In fact, according to a Hubspot report, marketers spend an average of 3.55 hours a week just collecting, organizing, and analyzing data. Becoming more data-driven is a good thing; it means you are making smarter marketing decisions. However, if you’re... Keep readingRebecca Lee White
Do you have the necessary skills, experience, and education to be a marketing executive? Projected job growth from 2014 to 2024 is 6 percent for all executives, according to the U.S. Bureau of Labor Statistics, which is lower than the average 7 percent projected job growth across all occupations. Slower job growth means more competition…
Do You Have What It Takes to Be a Marketing Executive?Do you have the necessary skills, experience, and education to be a marketing executive? Projected job growth from 2014 to 2024 is 6 percent for all executives, according to the U.S. Bureau of Labor Statistics, which is lower than the average 7 percent projected job growth across all occupations. Slower job growth means more competition... Keep readingRebecca Lee White
Do you know what the best times to post on social media are for your business? In our Best Times to Post on Social Media Cheat Sheet, we analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest….
Best Times to Post on Social Media [+ 75 Industry Breakdowns]Do you know what the best times to post on social media are for your business? In our Best Times to Post on Social Media Cheat Sheet, we analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.... Keep readingRebecca Lee White
We’re in the middle of the busiest time of year for marketing conferences and trade shows. Between traveling either by yourself or with your team, setting up booths or figuring out which booths to visit, presentations, networking events, and more, you’ll never be bored at a large event like a trade show. As you move…
10 People You Meet at Trade ShowsWe’re in the middle of the busiest time of year for marketing conferences and trade shows. Between traveling either by yourself or with your team, setting up booths or figuring out which booths to visit, presentations, networking events, and more, you’ll never be bored at a large event like a trade show. As you move... Keep readingRebecca Lee White
Holidays, national days, and days of observance are cause for celebration…and for marketers to reach targeted audiences. We put together a calendar of over 2,300 holidays covering a broad spectrum of industries and subjects, practically guaranteeing marketers can find a day for their brand to help celebrate. Check out our ultimate list of holidays, national…
31 Hilariously Weird Holidays That Actually ExistHolidays, national days, and days of observance are cause for celebration…and for marketers to reach targeted audiences. We put together a calendar of over 2,300 holidays covering a broad spectrum of industries and subjects, practically guaranteeing marketers can find a day for their brand to help celebrate. Check out our ultimate list of holidays, national... Keep readingRebecca Lee White
If you’ve ever thought, “Why aren’t people finding my brand’s website? We have so much great content!” you might need to gear up your team’s SEO best practices. Search engine optimization (SEO) determines how search engines rank your domain and web pages. But are you making the most of content distribution opportunities for your brand…
The On-Page SEO Checklist for Optimizing Your ContentIf you’ve ever thought, “Why aren’t people finding my brand’s website? We have so much great content!” you might need to gear up your team’s SEO best practices. Search engine optimization (SEO) determines how search engines rank your domain and web pages. But are you making the most of content distribution opportunities for your brand... Keep readingRebecca Lee White
Google Analytics is an essential web analytics component in every marketer’s toolbox. But Google Analytics surfaces so much data, it’s hard to know where to start. That’s why I’ve created six Google Analytics report templates. You can easily use these custom reports for your own website right away! Not familiar with Google’s analytics platform, or…
6 Google Analytics Report Templates Every Marketer NeedsGoogle Analytics is an essential web analytics component in every marketer’s toolbox. But Google Analytics surfaces so much data, it’s hard to know where to start. That’s why I’ve created six Google Analytics report templates. You can easily use these custom reports for your own website right away! Not familiar with Google’s analytics platform, or... Keep readingRebecca Lee White
Twitter chats are a secret weapon for social amplification. But keeping tracking of all the great Twitter chats out there is like herding cats. Here, we’ve listed 35 of the best Twitter chats for marketers — including a downloadable Google calendar so that you never miss out. Don’t know the best way to participate in…
35 Top Twitter Chats for Marketers (and Downloadable Calendar)Twitter chats are a secret weapon for social amplification. But keeping tracking of all the great Twitter chats out there is like herding cats. Here, we’ve listed 35 of the best Twitter chats for marketers — including a downloadable Google calendar so that you never miss out. Don’t know the best way to participate in... Keep readingRebecca Lee White
Instagram is the top social media network for engagement, and a great place to grow your brand’s audience. However, in a platform where looks are everything, finding good ideas for Instagram content can be intimidating! But it doesn’t have to be — we’ve created this list of 51 content ideas for what to post on…
What to Post on Instagram: 51 #InstaIdeasInstagram is the top social media network for engagement, and a great place to grow your brand’s audience. However, in a platform where looks are everything, finding good ideas for Instagram content can be intimidating! But it doesn’t have to be — we’ve created this list of 51 content ideas for what to post on... Keep readingRebecca Lee White
Creating time to research and pitch a guest post is hard. But the upsides are too good to ignore. Guest posting increases website referral traffic, improves search rankings, and expands brand awareness. It’s also a great way to build your personal brand and thought leadership. Ready to reap the benefits of guest blogging? Don’t let…
How to Guest Post for 25 Top Business Websites [CHEAT SHEET]Creating time to research and pitch a guest post is hard. But the upsides are too good to ignore. Guest posting increases website referral traffic, improves search rankings, and expands brand awareness. It’s also a great way to build your personal brand and thought leadership. Ready to reap the benefits of guest blogging? Don’t let... Keep readingRebecca Lee White
If you want to improve your website’s content, conversions, and user experience, Google Analytics is the place to start. Google Analytics is used by 52.9 percent of all websites on the Internet, more than 10 times more than the next most popular alternative. But for many marketers, Google Analytics is overwhelming. It has in-depth navigation…
Google Analytics for Marketers: How to Track Your Website's PerformanceIf you want to improve your website’s content, conversions, and user experience, Google Analytics is the place to start. Google Analytics is used by 52.9 percent of all websites on the Internet, more than 10 times more than the next most popular alternative. But for many marketers, Google Analytics is overwhelming. It has in-depth navigation... Keep readingRebecca Lee White
This year’s Content Marketing World in Cleveland, Ohio, brought together some of the most brilliant minds in the business. Attendees learned a lot from every session, and we wanted to share some words of wisdom from the speakers in this list of content marketing quotes! 50 Content Marketing Quotes from #CMWorld 2016: Click to tweet!…
50 Content Marketing Quotes to Inspire YouThis year’s Content Marketing World in Cleveland, Ohio, brought together some of the most brilliant minds in the business. Attendees learned a lot from every session, and we wanted to share some words of wisdom from the speakers in this list of content marketing quotes! 50 Content Marketing Quotes from #CMWorld 2016: Click to tweet!... Keep readingRebecca Lee White
So you’re looking for a lucrative career in marketing. Do you know which marketing jobs pay the most? Don’t worry, we did the digging for you. Check out the top 10 highest-paying marketing jobs from our Ultimate Marketing Careers Guide. In case you are wondering about our methodology: We used survey data collected by Payscale…
The Top 10 Highest-Paying Marketing JobsSo you’re looking for a lucrative career in marketing. Do you know which marketing jobs pay the most? Don’t worry, we did the digging for you. Check out the top 10 highest-paying marketing jobs from our Ultimate Marketing Careers Guide. In case you are wondering about our methodology: We used survey data collected by Payscale... Keep readingRebecca Lee White
As social networks go, LinkedIn is all business, and your marketing strategy around this platform for professionals should be made to match. That’s why having a guide to LinkedIn tailored for marketers is essential if you’re going to take advantage of every aspect of the platform for your company. In this marketer’s guide to LinkedIn,…
The Marketer’s Guide to LinkedIn: Best Practices, Analytics, and MoreAs social networks go, LinkedIn is all business, and your marketing strategy around this platform for professionals should be made to match. That’s why having a guide to LinkedIn tailored for marketers is essential if you’re going to take advantage of every aspect of the platform for your company. In this marketer’s guide to LinkedIn,... Keep readingRebecca Lee White
Influencer marketing has quickly become a top marketing tactic for brands looking to use industry heavy weights to reach and convert new audiences. Why? Because developing an influencer marketing strategy can help legitimize your brand in the eyes of prospective customers. As consumers increasingly look to key leaders for social proof of a product, service,…
How to Prove the Value of Your Influencer Marketing StrategyInfluencer marketing has quickly become a top marketing tactic for brands looking to use industry heavy weights to reach and convert new audiences. Why? Because developing an influencer marketing strategy can help legitimize your brand in the eyes of prospective customers. As consumers increasingly look to key leaders for social proof of a product, service,... Keep readingRebecca Lee White
Marketing awards help to promote your brand, showcase the work of your team to your company and executives, and they look great on your resume. You’re also a professional marketer, so crafting a winning award entry is right down your aisle. Marketing awards should be on your radar, and your agenda. However, while researching awards…
40 Marketing Awards To Win Your Brand the Recognition It DeservesMarketing awards help to promote your brand, showcase the work of your team to your company and executives, and they look great on your resume. You’re also a professional marketer, so crafting a winning award entry is right down your aisle. Marketing awards should be on your radar, and your agenda. However, while researching awards... Keep readingRebecca Lee White
Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories — click to jump to that section! Advertising Audience Engagement Branding…
365 Marketing Quotes to Keep You Fired Up All YearEvery marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories — click to jump to that section! Advertising Audience Engagement Branding... Keep readingRebecca Lee White
As digital technology improves, so do social media networks, screen resolutions, and — combining the two — image sizes and resolutions for social networks. There are many social media image size guides out there for individual users, but we wanted to create a go-to brief for marketers looking for brand image sizes. Below is a…
Social Media Image Sizes Guide [+ FREE TEMPLATES]As digital technology improves, so do social media networks, screen resolutions, and — combining the two — image sizes and resolutions for social networks. There are many social media image size guides out there for individual users, but we wanted to create a go-to brief for marketers looking for brand image sizes. Below is a... Keep readingRebecca Lee White
There is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers….
How the Marketing Funnel Works From Top to BottomThere is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers.... Keep readingRebecca Lee White
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