The Value Of A Facebook Like
As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but… Read more
Showing posts by Sabel Harris Clear
5 Metrics To Show If A Piece Of Content Is Successful
Every Tuesday and Thursday I help teach a Digital Marketing course at General Assembly, and one of the classes was on Content Marketing — a topic that I love. When… Read more
Maven Reads: 30 Books Marketers Must Read
Marketing is powered by new information, data, and insights that change almost daily. These factors are what make marketing so challenging and exciting, all at once. Now, during this rapid time,… Read more
Avoid the Contact Abyss: What You Should Know About Your Online Forms
Most of us go about our online actions without stopping to think about how we are interacting with branded content, websites, and landing pages. We visit a site, find what we… Read more
5 Things You Forgot About LinkedIn Ads That You Should Remember
It can be really easy to get caught up in one part of marketing, as each part has components that have even more subcomponents to make it all work. It can… Read more
Making it Big: How Brands Become Household Names
My step dad and my little sisters came into DC a couple of weeks ago. We were heading out to brunch on Sunday and I asked if we should take… Read more
What Drives Content Virality: The Colossal Content Marketing Report
When I describe content, it’s hard to zero in on just one thing. Now, there’s an even bigger term to encompass it all — content marketing. Over millions of pieces… Read more
3 Of The Most Forgotten Interrelated Brand Benchmarks
Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about… Read more