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Creating Customer Champions: 3 First Steps Approved by Dale Carnegie and Backed by Data

This post marks the 1st of many where we will break down this question into actionable customer success scenarios and takeaways that even Dale Carnegie would approve of. If you want to gather honey, don’t kick over the beehive. Wise words spoken by a wise man. How to Win Friends and Influence People, by the master, Dale Read more …

Passion Marketing: 4 Ways to Keep your Soul in a Data-Driven World

Data-driven Marketing is in my blood. In the 70s, my mother got a PhD in marketing and went off to Bell Labs to research how marketing can have the optimal impact on IT expenditures. Forty years later, I wake up every day ecstatic to help marketers tackle real-time marketing intelligence with TrackMaven. The rise of Read more …

Branding Strategy: 3 Steps to Identify Your Brand Voice

Recently at TrackMaven, we are revamping some things that have required a clear definition of our voice and as we’ve identified some of the pain points, we realized some of the things we’ve been doing haven’t included it. We were going through some type of identity crisis; however, knowing what our voice is helped reign Read more …

Driver Overconfidence - #1 Cause of Accidents and Failed Marketers

My 18 year old daughter has been driving for just over a year and 1/2 now. Although she was the perfectly cautious hands at “10am & 2pm” driver when she first started driving, I happened to witness her barreling down my street and whipping into our drive-way with her music blasting this past week. In Read more …

Top 3 Fortune 500 Instagram Accounts

OK, I get it, you don’t have over a million followers on Instagram and it’s tearing you up inside. Yeah? Well, me too. =/ Don’t fret though; there are only TWO Fortune 500 companies with over a million Instagram followers. “Well if there are two, there is still a chance then, right?” Not to crush Read more …

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