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Go Big Or Go Home: 4 Ways Smaller Brands Can Use Competitive Intelligence

I had the opportunity to go to the movies this past weekend at my local movie theater. In the past, I would go out of my way to avoid this theater (35 minutes away) because it wasn’t updated and there are larger stadium style seating theaters with state of the art sound that are further away and perceivably more Read more …

3 Tricks To Competitively Position Your Brand on Twitter

Coming in with over 400 million users and so many tweets sent out through the day, it’s almost become a standard across all industries to be on Twitter. Whether you are a B2B, B2C, SMB or large enterprise, many of your customers and potential opportunities reside on Twitter. And if your customers and potential opportunities Read more …

The Real-Time Marketing Formula

I began writing this post centering around the topic of Wimbledon and how to rally, volley and ace your calendar competitively. It really all started to fall into place that was until I started to realize that I’ve covered some ground already with the category of real-time marketing. I even almost finished the post about Read more …

The Cute Animal Effect

“Okay, so this week let’s try to post things without corgis.” “Okay…” Allen told me to do this several weeks ago during one of our marketing meetings. My response was more bland than usual because I had grown use to posting all about corgis. And when I say “use to” I mean quite fond to Read more …

3 Inherent Values of Brand Storytelling

Once upon a time there was a princess named Sabel. She lived in a glorious castle in the District of Columbia (Of course shorter than any of the historical monuments) where she could exude her marketing skills and munch on cupcakes with her Corgi, Maven, anytime she wanted. On a day much like today while Read more …

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