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Budgeting & Planning

How the Marketing Funnel Works From Top to Bottom

There is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers….

The Ultimate Marketing Careers Guide

Marketing careers have transformed dramatically in recent decades. Whole new branches of marketing have emerged alongside modern tools and technologies. As a result, the career path for a marketer is not as straightforward as it once was. Navigating your career is hard to do without a map — so we made one for you. We…

41 Marketing Podcasts You Should Be Listening To

Marketing podcasts are a godsend for multi-tasking marketers. You don’t wait until you get to the office to catch up on the latest marketing news. You can listen to the opinions of top marketing influencers, like Gary Vaynerchuk, Jay Baer, and Pam Moore, while commuting, making meals, or grabbing a cup of coffee during your…

How to Build a Webinar Program That Actually Drives Leads

Webinar platforms are quickly becoming an essential part of the martech stack. The reason is simple: webinars drive leads. But as with most marketing programs, the right execution is essential to make a webinar program work. After all, if you’re going to ask someone to take 30 minutes to an hour out of their day,…

51 Must-Read Marketing Books

When you search for marketing books on Amazon, you find yourself with an overwhelming 345,985 results to sort through. Who has the time to do that? Probably not you. So we did the work for you and found the best books every marketer should read. We’ve listed all 51 below, or you can find them…

How to Make a Media Kit That Reporters Love [TEMPLATE]

Is your brand struggling to get your reports and ebooks covered by the press? If you’re doing a lot of outreach without having much impact, or are trying to get more out of your outreach efforts, providing a media kit may be your ticket to procuring more links back to your website. That’s why I’ve…

How to Create a Content Calendar [TEMPLATE]

Managing a content calendar can often feel like you’re juggling ketchup popsicles on a hot day while wearing white gloves. Are you producing the right volume of content every day, week, and month? Are you addressing your audience’s needs? Are you hitting all of the right SEO topics? One false move, and things could get…

17 Marketing Newsletters You Should Subscribe to Now

Keeping up with what’s new in marketing technology can make a difference for brands and their marketing teams. But who has time to check all of the important industry websites for news and updates? Timely, well-curated marketing newsletters are the solution. We’ve listed some of the best marketing newsletters out there that you can subscribe…

The 176+ Best Marketing Tools List

With over 3,500 brands in the marketing technology space, finding the right tool for your business can be tough. That’s why we’ve put together this marketing tools list of 176 of the best marketing products out there. We’ve even highlighted the top 10 right at the top! This list includes software in the categories of…

Save 3+ Hours a Week With Recurring Marketing Reports

Marketers spend 3.55 hours a week on data collection and analysis alone. Luckily, TrackMaven is here to remove the time-suck of marketing reporting with our latest product release, which enables marketers to set recurring marketing reports. So what could could you accomplish with three extra hours in your work week? Below, you’ll find three ways…

Reporting Up: How to Prove Your Marketing Success to Stakeholders

With so much data around buyer touch points, your “Marketer’s Intuition” isn’t as persuasive as it once was. To build consensus and executive buy-in, you need the right data on your side. Across the board, however, many marketers lapse into two common reporting pitfalls: activity-based reporting, and “data-in-a-vacuum” reporting. Here are the warning signs to…

How to Mine Social Media Data for Persona Marketing

When building a buyer persona for your brand, you can pull from a variety of resources — including native analytics and search functionalities on your social platforms. Here, we’ll walk through the demographic information available on Twitter, Facebook, and LinkedIn that can be used in your persona marketing strategy. First and foremost, if you don’t…

Online Reviews Play a Critical Role in B2B Marketing

B2B marketing has changed. Marketers no longer have universal control over their product’s brand, thanks in large part to online review sites where users race to review the products they love (and hate). Leading the results of Google searches of “best social analytics software” and “social analytics research” are sites like G2 Crowd, often outranking…

Marketing to Millennials: How to Get in With the Cool Crowd

Did you see that snap? Have you checked your Insta today? Are you and bae texting right now? If you’re a millennial, this jargon is all too familiar. But if you feel lost or uncertain, then you need to learn more about marketing to millennials. Not to worry, we’re here to help! First, let’s cover…

Instagram Best Practices: The "Five R" Method for Success

It’s no secret that Instagram is a highly effective channel for B2C marketers. But you might be surprised to hear that Instagram is 20 times more engaging for B2B brands than LinkedIn. (Yes, you read that right. Check out our comprehensive research on B2B social media usage and strategy for more surprising findings.) Certain B2B industries…

The History of Content Marketing: An Essential Guide

It’s important to know one’s origins, but the history of content marketing is hotly debated. Some experts claim that content marketing started with cave paintings. Others say the first real development came with the invention of the Gutenberg printing press, which catalyzed the creation of pamphlets and other widely circulated marketing materials. Still others contend…

How to Build a Content Strategy for Event Marketing

A well-planned content strategy boosts event prestige, attendance, and engagement. Here are three tips to implement a winning content strategy for event marketing.

Making it Big: How Brands Become Household Names

My step dad and my little sisters came into DC a couple of weeks ago. We were heading out to brunch on Sunday and I asked if we should take an Uber to the resturant. My step dad asked “What’s an Uber?” I was a little shocked that he didn’t know what Uber is, but…