Your company probably has a few thousand likes on Facebook, and shares content with fans there. The average individual Facebook user, according to the Pew Research Centre, has about 200 friends. If 100 employees shared company-related content with each of their 200 friends, that’s 20,000 people. And that doesn’t even include additional social circles on…
How to Use Employee Advocacy to Fuel Marketing CampaignsYour company probably has a few thousand likes on Facebook, and shares content with fans there. The average individual Facebook user, according to the Pew Research Centre, has about 200 friends. If 100 employees shared company-related content with each of their 200 friends, that’s 20,000 people. And that doesn’t even include additional social circles on... Keep readingRebecca Lee White
Four million businesses actively advertise on Facebook — 30 times more than on Twitter and eight times more than on Instagram. That’s one incredible source of ad revenue for Zuckerberg. But for businesses seeking to stand out on Facebook, that’s a whole lot of competition. New research indicates just how hard it is to keep pace…
2017 Facebook Advertising Report: Budgets and BenchmarksFour million businesses actively advertise on Facebook — 30 times more than on Twitter and eight times more than on Instagram. That’s one incredible source of ad revenue for Zuckerberg. But for businesses seeking to stand out on Facebook, that’s a whole lot of competition. New research indicates just how hard it is to keep pace... Keep readingKara Burney
According to Joe Chernov, VP of Marketing at InsightSquared, we marketers often fall victim to False Choice Syndrome, thinking it’s all or nothing when it comes to selecting the most fitting programs. The head-to-head battle on most marketers’ minds these days is the one between inbound marketing and account-based marketing (ABM). Joe joined TrackMaven to…
Inbound vs. Account-Based Marketing: Avoiding the False ChoiceAccording to Joe Chernov, VP of Marketing at InsightSquared, we marketers often fall victim to False Choice Syndrome, thinking it’s all or nothing when it comes to selecting the most fitting programs. The head-to-head battle on most marketers’ minds these days is the one between inbound marketing and account-based marketing (ABM). Joe joined TrackMaven to... Keep readingKara Burney
Email newsletters can be incredible lead generation tools, but they’re very easy to get wrong. Think about it: How many email newsletters have you subscribed to (or been added to)? How many do you actually read? The truth is that most company newsletters are poorly executed and don’t do much to attract or hold a…
How to Create an Email Newsletter That Actually Drives LeadsEmail newsletters can be incredible lead generation tools, but they’re very easy to get wrong. Think about it: How many email newsletters have you subscribed to (or been added to)? How many do you actually read? The truth is that most company newsletters are poorly executed and don’t do much to attract or hold a... Keep readingKara Burney
A new report reveals that when blogging for business, companies are producing more content with less impact. It also uncovers specific tactics marketers can use to combat content overload and outperform their competitors. Over the last five years, the average number of blog posts published per brand per month increased by 800 percent. However, over…
Blogging Report: How to Drive Results From Your Company’s BlogA new report reveals that when blogging for business, companies are producing more content with less impact. It also uncovers specific tactics marketers can use to combat content overload and outperform their competitors. Over the last five years, the average number of blog posts published per brand per month increased by 800 percent. However, over... Keep readingRebecca Lee White
Baseball is America’s pastime. But on social media, the NBA is the most popular U.S. sports league. NBA teams boast an average of 7.6 million followers on Facebook, Instagram, and Twitter combined, according to data from the TrackMaven platform. By contrast, NFL teams average 4.6 million followers across all three social networks combined. MLB teams…
The NBA Dominates NFL, MLB, NHL in Online FansBaseball is America’s pastime. But on social media, the NBA is the most popular U.S. sports league. NBA teams boast an average of 7.6 million followers on Facebook, Instagram, and Twitter combined, according to data from the TrackMaven platform. By contrast, NFL teams average 4.6 million followers across all three social networks combined. MLB teams... Keep readingKara Burney
To get the most out of your marketing spend you can’t just look at what’s worked in the past; you have to anticipate future trends. Where will marketing teams invest in 2017? What new technologies will compete for your budget? To help you build a frame of reference for planning next year’s budget, I’ve outlined…
5 Marketing Spending Trends for 2017To get the most out of your marketing spend you can’t just look at what’s worked in the past; you have to anticipate future trends. Where will marketing teams invest in 2017? What new technologies will compete for your budget? To help you build a frame of reference for planning next year’s budget, I’ve outlined... Keep readingRebecca Lee White
It’s hard to keep up with all of the changes to search engine optimization (SEO), and keyword strategies are no exception. But with advances in artificial intelligence (AI), constantly changing search algorithms, and shifting search behaviors, yesterday’s SEO techniques are no longer relevant. If you don’t make some changes, your search engine rankings could take a hit….
Rethinking SEO: How to Write for Search Engines in 2018It’s hard to keep up with all of the changes to search engine optimization (SEO), and keyword strategies are no exception. But with advances in artificial intelligence (AI), constantly changing search algorithms, and shifting search behaviors, yesterday’s SEO techniques are no longer relevant. If you don’t make some changes, your search engine rankings could take a hit.... Keep readingKara Burney
You’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of…
How to Plan an Effective Email Nurture Campaign in 10 StepsYou’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of... Keep readingRebecca Lee White
Social media isn’t just a way to distribute content, it’s a platform for creating conversations. One of the best ways to bring your company into these conversations is by learning how to use hashtags for social media. For our new report, The Best Hashtag Strategies for Social Media, we analyzed over 65,000 social media posts…
How to Use Hashtags for Social MediaSocial media isn’t just a way to distribute content, it’s a platform for creating conversations. One of the best ways to bring your company into these conversations is by learning how to use hashtags for social media. For our new report, The Best Hashtag Strategies for Social Media, we analyzed over 65,000 social media posts... Keep readingRebecca Lee White
You’ve created amazing content, attracted the attention of prospective customers, and now you’ve moved them to the next step — the landing page. Creating a valuable offer is only half the battle. Framing that offer in a way that encourages visitors to become leads is crucial to the productivity of your company’s marketing/sales funnel. So…
15 Landing Page Best Practices to Live ByYou’ve created amazing content, attracted the attention of prospective customers, and now you’ve moved them to the next step — the landing page. Creating a valuable offer is only half the battle. Framing that offer in a way that encourages visitors to become leads is crucial to the productivity of your company’s marketing/sales funnel. So... Keep readingRebecca Lee White
As a marketer, how can you step up your game while handling all that’s working its way into your ever-shrinking day? The most successful marketers call upon a mix of simple, tactical tricks and smart strategies to tame the chaos of being a modern-day marketer. #1: Successful marketers really understand their audience Before crafting any…
The 5 Habits of Highly Effective MarketersAs a marketer, how can you step up your game while handling all that’s working its way into your ever-shrinking day? The most successful marketers call upon a mix of simple, tactical tricks and smart strategies to tame the chaos of being a modern-day marketer. #1: Successful marketers really understand their audience Before crafting any... Keep readingKara Burney
Imagine if you never wasted another social media post at the wrong time again. This is where the Burrito Principle comes in. No, it’s not a new campaign from Chipotle. The Burrito Principle is an idea put forward by Darian Rodriguez Heyman of Social Media for Nonprofits. Heyman’s thesis is simple: if you want to reach people…
The Best Time to Post on Twitter? Depends on Your IndustryImagine if you never wasted another social media post at the wrong time again. This is where the Burrito Principle comes in. No, it’s not a new campaign from Chipotle. The Burrito Principle is an idea put forward by Darian Rodriguez Heyman of Social Media for Nonprofits. Heyman’s thesis is simple: if you want to reach people... Keep readingKara Burney
Much ado has been made about Google AdWords and how effective its pay-per-click (PPC) advertising system is for promoting nearly any business with a web presence, and for very good reason. Google AdWords is a flexible marketing platform that can drastically increase leads and customers. A well-executed AdWords campaign can deliver enormous payoffs, with one…
How to Use Google AdWords (The Right Way)Much ado has been made about Google AdWords and how effective its pay-per-click (PPC) advertising system is for promoting nearly any business with a web presence, and for very good reason. Google AdWords is a flexible marketing platform that can drastically increase leads and customers. A well-executed AdWords campaign can deliver enormous payoffs, with one... Keep readingTeam TrackMaven
The holiday shopping season represents just a few months out of the year, but it can be the most critical time frame for a marketer. If ecommerce marketing is your sweet spot, there is no room for error. Your performance across the holiday season has an outsized impact on your company’s bottom line. To help your…
Ecommerce Marketing Tips to Boost Your Revenue This Holiday SeasonThe holiday shopping season represents just a few months out of the year, but it can be the most critical time frame for a marketer. If ecommerce marketing is your sweet spot, there is no room for error. Your performance across the holiday season has an outsized impact on your company’s bottom line. To help your... Keep readingKara Burney
Think Instagram is just another social media application for teenagers to put pretty pictures on the Internet? Think again. What filters do you use? Do you use hashtags? What time of day and day of week do you post? All valid questions — and you should know the answers for your brand. To understand the latest…
The Best Time of Day to Post on InstagramThink Instagram is just another social media application for teenagers to put pretty pictures on the Internet? Think again. What filters do you use? Do you use hashtags? What time of day and day of week do you post? All valid questions — and you should know the answers for your brand. To understand the latest... Keep readingTripp Brockway
Do you know what the best times to post on social media are for your business? In our Best Times to Post on Social Media Cheat Sheet, we analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest….
Best Times to Post on Social Media [+ 75 Industry Breakdowns]Do you know what the best times to post on social media are for your business? In our Best Times to Post on Social Media Cheat Sheet, we analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.... Keep readingRebecca Lee White
“Why write? Where does writing come from? These are questions to ask yourself. They are like: Where does dust come from? Or: Why is there war?” Lorrie Moore nails the fugue state that the act of writing induces in most humans in her essay “How to Become a Writer.” But for today’s content marketers and content…
21 Writing Tools That Help Content Marketers Stay Creative“Why write? Where does writing come from? These are questions to ask yourself. They are like: Where does dust come from? Or: Why is there war?” Lorrie Moore nails the fugue state that the act of writing induces in most humans in her essay “How to Become a Writer.” But for today’s content marketers and content... Keep readingKara Burney
Holidays, national days, and days of observance are cause for celebration…and for marketers to reach targeted audiences. We put together a calendar of over 2,300 holidays covering a broad spectrum of industries and subjects, practically guaranteeing marketers can find a day for their brand to help celebrate. Check out our ultimate list of holidays, national…
31 Hilariously Weird Holidays That Actually ExistHolidays, national days, and days of observance are cause for celebration…and for marketers to reach targeted audiences. We put together a calendar of over 2,300 holidays covering a broad spectrum of industries and subjects, practically guaranteeing marketers can find a day for their brand to help celebrate. Check out our ultimate list of holidays, national... Keep readingRebecca Lee White
If you’ve ever thought, “Why aren’t people finding my brand’s website? We have so much great content!” you might need to gear up your team’s SEO best practices. Search engine optimization (SEO) determines how search engines rank your domain and web pages. But are you making the most of content distribution opportunities for your brand…
The On-Page SEO Checklist for Optimizing Your ContentIf you’ve ever thought, “Why aren’t people finding my brand’s website? We have so much great content!” you might need to gear up your team’s SEO best practices. Search engine optimization (SEO) determines how search engines rank your domain and web pages. But are you making the most of content distribution opportunities for your brand... Keep readingRebecca Lee White
America’s biggest brands are doubling-down on Instagram. But new research from my creative colleagues wondered if something as simple as choosing different Instagram filters could impact the results businesses see on Instagram. It turns out there is one such titillating trend. Here’s the big reveal: Posts that use the Instagram filter Mayfair get more interactions on average….
New Instagram Research Says When in Doubt, Choose MayfairAmerica’s biggest brands are doubling-down on Instagram. But new research from my creative colleagues wondered if something as simple as choosing different Instagram filters could impact the results businesses see on Instagram. It turns out there is one such titillating trend. Here’s the big reveal: Posts that use the Instagram filter Mayfair get more interactions on average.... Keep readingKara Burney
Google Analytics is an essential web analytics component in every marketer’s toolbox. But Google Analytics surfaces so much data, it’s hard to know where to start. That’s why I’ve created six Google Analytics report templates. You can easily use these custom reports for your own website right away! Not familiar with Google’s analytics platform, or…
6 Google Analytics Report Templates Every Marketer NeedsGoogle Analytics is an essential web analytics component in every marketer’s toolbox. But Google Analytics surfaces so much data, it’s hard to know where to start. That’s why I’ve created six Google Analytics report templates. You can easily use these custom reports for your own website right away! Not familiar with Google’s analytics platform, or... Keep readingRebecca Lee White
Twitter chats are a secret weapon for social amplification. But keeping tracking of all the great Twitter chats out there is like herding cats. Here, we’ve listed 35 of the best Twitter chats for marketers — including a downloadable Google calendar so that you never miss out. Don’t know the best way to participate in…
35 Top Twitter Chats for Marketers (and Downloadable Calendar)Twitter chats are a secret weapon for social amplification. But keeping tracking of all the great Twitter chats out there is like herding cats. Here, we’ve listed 35 of the best Twitter chats for marketers — including a downloadable Google calendar so that you never miss out. Don’t know the best way to participate in... Keep readingRebecca Lee White
Software companies are known for explosive growth. On social media, that stereotype holds true: Fortune 500 software brands blow all other major B2B industries out of the water in online audience growth. Just take a look at the graph below, which plots the average follower growth, average engagement ratio, and median social media audience size…
Are Software Companies in a Social Media Bubble?Software companies are known for explosive growth. On social media, that stereotype holds true: Fortune 500 software brands blow all other major B2B industries out of the water in online audience growth. Just take a look at the graph below, which plots the average follower growth, average engagement ratio, and median social media audience size... Keep readingKara Burney
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