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Content Marketing Strategy

Avoid Turbulence: 5 Simple Ways to Pilot Through Your Content

They’ve chosen the destination of their choice, submitted their boarding pass and are ready to take this content flight with you. They picked your “airline,” clicked your title, and now its up to you to fly them smoothly through a painless trip with the content you guide them through. You aren’t the flight attendant feeding Read more …

The Ultimate Facebook Battle: Like vs. Share

We have an epic battle going down tonight on Facebook. With over 845 million active users, the Facebook fans are alive tonight. Surrounding both sides of the arena we have uploaded and tagged photos to statuses multiplying every minute. We have the display ads on standby tracking the two fighters’ every move and Facebook Insights Read more …

How to Write a Fresh Title: 3 Clickable Ways

Getting someone’s attention could be pretty easy with neon colors, a bullhorn, and maybe even some glitter. Except, I can’t put that in a title can I? It’s a huge challenge to get a potential reader’s attention with the right combination of key words, topic, visuals and then your actual written content. But you haven’t Read more …

The Cute Animal Effect

“Okay, so this week let’s try to post things without corgis.” “Okay…” Allen told me to do this several weeks ago during one of our marketing meetings. My response was more bland than usual because I had grown use to posting all about corgis. And when I say “use to” I mean quite fond to Read more …

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