No brand is an island. Whether you acknowledge it publicly or not, the odds are that at least one company exists that poses a threat — or at the very least, an alternative — to the product or services that your company offers. While some degree of competitive head-to-head is inevitable, many marketers and strategists make Read more …
Among November’s many holiday traditions are the annual Movember and No Shave November challenges, which rally men to grow (and women to support) beards and mustaches throughout the month of November to raise funds and awareness for men’s health issues. But for companies like Harry’s Grooming and Dollar Shave Club, the annual Movember movement poses an interesting challenge. When Read more …
In this era of online information-swapping, you are what you share. This is true of both individuals and corporate brands, and many marketers have embraced this I share, therefore I am mentality head on. But there is an incentive for marketers to dig beneath the surface and analyze not only what people share, but why they Read more …
Content publishing platforms are one of the most popular sets of technologies brands use to execute their content marketing efforts. At our Summit this fall, we brought together well-known leaders from three of the biggest names in content marketing technology for the first-annual Content Marketing Platform Showdown. Sam Slaughter, Chris Bolman, and Michael Brenner, representing Contently, Percolate, Read more …
The annual B2B Demand Generation Benchmark report from from lead nurturing technology reviewer Software Advice provides trends and best practices for marketing professionals to compare their lead generation performance to that of their peers. Based on a survey of U.S. B2B marketers, the 2014 report bears interesting implications for marketers looking to maximize their demand generation Read more …
