It can be nearly impossible for marketers to keep up with all the tools and productivity hacks that are available online. Thankfully, there are many tools, widgets, and software out there that can save hours of time, give you increased flexibility with content distribution, and help you optimize your marketing mix. The problem is, with so many Read more …
Every Tuesday and Thursday I help teach a Digital Marketing course at General Assembly, and one of the classes was on Content Marketing — a topic that I love. When I was planning out what I was going to teach, it was hard for me to determine the best place to start because I had Read more …
Digital media has radically transformed the field of journalism. Breaking news often comes in the form of a Tweet, and stories unfold with the momentum of real-time, crowd-sourced input that can lend as much dramatic tension to the tradeoffs between speed and validity as the substance of the story itself. Inevitably, our means of storytelling will continue Read more …
Marketing budgets and top-down pressure to prove ROI are projected to increase in equal measure in the coming years. In spite of this dual rise in marketing investment and accountability, there are few CMOs who are up to the challenge. Every marketer who is fond of his job can and should prove the business impact of marketing spend. Read more …
