Although it’s one of the oldest digital direct marketing tools, email is still the most efficient way to communicate with current and potential customers. But unlike the early days of email when only a few desktop email clients were used for email access, we now use a plethora of desktop clients to read and send Read more …
A little over a year ago, I joined TrackMaven as employee number four and designer number one. My year has been filled with two website redesigns, marketing collateral of all sorts, a one-day conference’s brand and collateral, more email templates than I can recall, several new features to the TrackMaven platform, art-direction for our upcoming Read more …
Today we present to you the second design tip for non-designers in an ongoing series: Consistency. This week I wanted to discuss Consistency and how it can help you, as a marketer, push your message and brand forward. Everyday I work on a variety of materials for TrackMaven — from our product, to our website, Read more …
Today we present to you the first design tip for non-designers in an ongoing series: visual hierarchy. My day to day consists of designing pretty much everything that you see regarding TrackMaven. The website, our blog, our promotional materials, and our app. I spend a lot of my time worrying about the little details so Read more …
