TL;DR: By merging, TrackMaven and Skyword bring best-in-class analytics together with the only complete solution for content planning, creation, activation, and personalization. Six years ago, I was a CMO. And I was frustrated. The status quo with marketing technology just wasn’t good enough. There was no easy way to measure performance across all channels, and…
TrackMaven + Skyword: Data-Driven Marketing Just Got SimplerTL;DR: By merging, TrackMaven and Skyword bring best-in-class analytics together with the only complete solution for content planning, creation, activation, and personalization. Six years ago, I was a CMO. And I was frustrated. The status quo with marketing technology just wasn’t good enough. There was no easy way to measure performance across all channels, and... Keep readingAllen Gannett
Forty billion dollars. That would buy you 9 billion Pumpkin Spice Lattes, 53 trips to the moon, or a gym membership for the next 62 thousand years. It also happens to be the total revenue Facebook generated from ads in 2017 — a number that is expected to double by the end of 2018. That’s a…
Social Advertising Analytics: Why the Status Quo Isn’t Good EnoughForty billion dollars. That would buy you 9 billion Pumpkin Spice Lattes, 53 trips to the moon, or a gym membership for the next 62 thousand years. It also happens to be the total revenue Facebook generated from ads in 2017 — a number that is expected to double by the end of 2018. That’s a... Keep readingChristine Zdelar
There are many social media channels out there, but few can rival Facebook for its potential as a business-generating platform. In fact, 62% of marketers say they would pick Facebook over any other social media platform available. But the real advantage for businesses is the depth and breadth of Facebook’s analytics. With the right Facebook…
The Best Facebook Analytics Tools for Your BusinessThere are many social media channels out there, but few can rival Facebook for its potential as a business-generating platform. In fact, 62% of marketers say they would pick Facebook over any other social media platform available. But the real advantage for businesses is the depth and breadth of Facebook’s analytics. With the right Facebook... Keep readingRebecca Lee White
There’s always room for improvement, even at the top of the organizational food chain. Maybe you want a bigger slice of the annual budget so you can pull off unique and creative campaigns. Perhaps you want to build your personal brand alongside that of your brand. Or you could simply be angling for a promotion….
The Must-have Skills for Ambitious Marketing VPsThere’s always room for improvement, even at the top of the organizational food chain. Maybe you want a bigger slice of the annual budget so you can pull off unique and creative campaigns. Perhaps you want to build your personal brand alongside that of your brand. Or you could simply be angling for a promotion.... Keep readingKara Burney
Have any of your marketing campaigns ever flopped? Big time? Join the club. In business and in life, we’re taught that everyone makes mistakes. What we learn from our mistakes is what matters. Sadly, most organizations don’t work this way. Every one of us has failed at some point in our careers. Yet oftentimes the…
Marketers, It’s Time to Embrace FailureHave any of your marketing campaigns ever flopped? Big time? Join the club. In business and in life, we’re taught that everyone makes mistakes. What we learn from our mistakes is what matters. Sadly, most organizations don’t work this way. Every one of us has failed at some point in our careers. Yet oftentimes the... Keep readingKara Burney
CMOs and their digital leaders are fighting an uphill battle. The challenge? Convincing the C-suite that social media investment is worth a damn. Most CMOs, however, are going into this battle without armor. Only 18 percent of CMOs can quantitatively show the impact of social media performance on their business. That’s just poor preparation. CEOs are…
Getting the C-Suite to Give a Damn About Social MediaCMOs and their digital leaders are fighting an uphill battle. The challenge? Convincing the C-suite that social media investment is worth a damn. Most CMOs, however, are going into this battle without armor. Only 18 percent of CMOs can quantitatively show the impact of social media performance on their business. That’s just poor preparation. CEOs are... Keep readingKara Burney
While sales and marketing leaders don’t have a history of being the best of friends, CMOs that are strong in both disciplines just might stick around longer than their marketing-specialist peers. Even though it seems logical that the most successful CMOs come from deep marketing roots, the fact is, only 30 percent of CMOs hail…
How Sales and Marketing Leaders Can Team Up to Drive GrowthWhile sales and marketing leaders don’t have a history of being the best of friends, CMOs that are strong in both disciplines just might stick around longer than their marketing-specialist peers. Even though it seems logical that the most successful CMOs come from deep marketing roots, the fact is, only 30 percent of CMOs hail... Keep readingRebecca Lee White
We’ve all seen the horror stories around how employees waste time at work. Talking or texting on mobile phones, visiting non-work related websites, and gossiping with co-workers are likely the three biggest culprits of subverting marketing productivity in the workplace, according to a Career Builder survey. But there’s another way your team could be wasting…
Vanity Metrics and the Annihilation of Marketing ProductivityWe’ve all seen the horror stories around how employees waste time at work. Talking or texting on mobile phones, visiting non-work related websites, and gossiping with co-workers are likely the three biggest culprits of subverting marketing productivity in the workplace, according to a Career Builder survey. But there’s another way your team could be wasting... Keep readingRebecca Lee White
TrackMaven’s Spark Marketing Summit, now in its fifth year, once again proved to be one of the most successful and valuable such conferences in the industry. The 2017 summit brought together an elite group of digital and content marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity. The experience gave marketers a…
The Data Proves It: The 2017 Spark Marketing Summit Rocked!TrackMaven’s Spark Marketing Summit, now in its fifth year, once again proved to be one of the most successful and valuable such conferences in the industry. The 2017 summit brought together an elite group of digital and content marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity. The experience gave marketers a... Keep readingRebecca Lee White
The Portland Trail Blazers are winning a different kind of championship; one that has just as a big an impact on fans as the NBA Finals — even if they don’t know it. For the second year in a row, the Trail Blazers have been recognized as the NBA’s Digital Innovator of the Year, and…
Inside the Portland Trail Blazers’ Winning Marketing PlaybookThe Portland Trail Blazers are winning a different kind of championship; one that has just as a big an impact on fans as the NBA Finals — even if they don’t know it. For the second year in a row, the Trail Blazers have been recognized as the NBA’s Digital Innovator of the Year, and... Keep readingTJ Ansley
School is cool again. Scoff all you like; the numbers don’t lie. Higher education marketing statistics show that educational institutions experienced the highest follower growth across the social media landscape in recent years, with an average annual follower growth of 77 percent. In comparison, the wellness industry had the second highest annual growth at a…
Higher Education Marketing: Why Universities Are Skyrocketing on SocialSchool is cool again. Scoff all you like; the numbers don’t lie. Higher education marketing statistics show that educational institutions experienced the highest follower growth across the social media landscape in recent years, with an average annual follower growth of 77 percent. In comparison, the wellness industry had the second highest annual growth at a... Keep readingKara Burney
The Spark marketing summit is right around the corner! Over 300 marketing executives have already packed their bags in preparation for some martech goodness at the Newseum in Washington, D.C. on May 18. Spark 2017 is the exclusive marketing leadership summit on the future of marketing technology, analytics, and data-driven creativity. This is not a…
How to Make Your Case for Attending the Spark Marketing SummitThe Spark marketing summit is right around the corner! Over 300 marketing executives have already packed their bags in preparation for some martech goodness at the Newseum in Washington, D.C. on May 18. Spark 2017 is the exclusive marketing leadership summit on the future of marketing technology, analytics, and data-driven creativity. This is not a... Keep readingRebecca Lee White
Data-driven management is essential to mobilize and motivate a well-oiled marketing team. Equip yourself with actionable strategies, technology recommendations, and budgeting trends in TrackMaven’s 2017 Marketing Leadership Survey. Studies (and common sense) tell us that when marketing is aligned with cross-functional teams, businesses see faster revenue growth and higher profitability. With all of this evidence,…
3 Ways Misalignment is Sabotaging Your Marketing TeamData-driven management is essential to mobilize and motivate a well-oiled marketing team. Equip yourself with actionable strategies, technology recommendations, and budgeting trends in TrackMaven’s 2017 Marketing Leadership Survey. Studies (and common sense) tell us that when marketing is aligned with cross-functional teams, businesses see faster revenue growth and higher profitability. With all of this evidence,... Keep readingKara Burney
Do you know how your social media, blog, public relations, and website performance compare against your industry average? TrackMaven’s 2017 Digital Marketing Analytics Performance Report provides these answers and more. Our latest research effort goes far beyond broad best practices by drilling down to industry-specific benchmarks for 13 industries and 39 sub-industries. Using our marketing analytics platform, we analyzed 12…
Prove Your Impact: The 2017 Digital Marketing Analytics Performance ReportDo you know how your social media, blog, public relations, and website performance compare against your industry average? TrackMaven’s 2017 Digital Marketing Analytics Performance Report provides these answers and more. Our latest research effort goes far beyond broad best practices by drilling down to industry-specific benchmarks for 13 industries and 39 sub-industries. Using our marketing analytics platform, we analyzed 12... Keep readingKara Burney
Your social media budget may be rising, but how do you know if your company’s social content is impacting business goals? The sad truth is, only 4.6 percent of marketing leaders say their social media efforts contribute “very highly” to business performance. If you, too, are struggling to show impact, this list of the best…
The Best Social Media Analytics Tools of 2017Your social media budget may be rising, but how do you know if your company’s social content is impacting business goals? The sad truth is, only 4.6 percent of marketing leaders say their social media efforts contribute “very highly” to business performance. If you, too, are struggling to show impact, this list of the best... Keep readingRebecca Lee White
Whether you’re a B2C retailer, or a B2B software provider, you’re probably well aware that the future profitability of your company rides on the consumer experiences you provide. But you might not know that there’s one relationship in the C-suite you have to get right before you can deliver on those great consumer experiences —…
5 Ways Better CMO and CIO Alignment Drives Business GrowthWhether you’re a B2C retailer, or a B2B software provider, you’re probably well aware that the future profitability of your company rides on the consumer experiences you provide. But you might not know that there’s one relationship in the C-suite you have to get right before you can deliver on those great consumer experiences —... Keep readingRebecca Lee White
Change is never easy. But it’s necessary for a company to evolve and achieve in the ever-changing marketing landscape. That’s where marketing change management can help. Why evaluating your marketing analytics software is crucial Marketing is shifting to digital, and new technology is at the disposal of marketers and customers. You need a fresh approach…
Marketing Change Management: Switching Technology for Better ResultsChange is never easy. But it’s necessary for a company to evolve and achieve in the ever-changing marketing landscape. That’s where marketing change management can help. Why evaluating your marketing analytics software is crucial Marketing is shifting to digital, and new technology is at the disposal of marketers and customers. You need a fresh approach... Keep readingRebecca Lee White
Google Analytics goals help marketers measure how well their website meets target objectives. But do you know the most valuable website actions and conversions to track for your business? If you’re unsure, or are undertaking a website redesign or rebrand, just ask yourself a simple question: why do you have a website in the first…
How to Set the Right Google Analytics Goals for Your Business WebsiteGoogle Analytics goals help marketers measure how well their website meets target objectives. But do you know the most valuable website actions and conversions to track for your business? If you’re unsure, or are undertaking a website redesign or rebrand, just ask yourself a simple question: why do you have a website in the first... Keep readingKara Burney
Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. But what…
Real-Time Marketing Analytics: Strategies for Improving ROIReal-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. But what... Keep readingBlaire Kotsikopoulos
Marketing is accountable for sales and revenue — but can you prove content and social media ROI? If you can’t, you’re not alone. According to The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. But few marketers can justify these escalating…
Social Media ROI: Can You Prove It?Marketing is accountable for sales and revenue — but can you prove content and social media ROI? If you can’t, you’re not alone. According to The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. But few marketers can justify these escalating... Keep readingKara Burney
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