The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right metrics up the chain internally can proactively pinpoint what data is needed along the way to inform the successes and areas for improvement Read more …
The LinkedIn Influencer program is invite-only, a honor reserved only for the top professional voices in each industry to share their wisdom across the network. Since its debut in October 2012, it has featured such titans of business as Bill Gates, Jack Welch, and Arianna Huffington among its ranks. The program includes a rotating roster of approximately 500 thought Read more …
It can be really easy to get caught up in one part of marketing, as each part has components that have even more subcomponents to make it all work. It can be so easy to get caught up in something that you forget about some of the essential components that make it work in the first Read more …
In Hooked: How to Build Habit-Forming Products, author Nir Eyal explains that the future of the technology products we use will be built upon the habits we form. Over the past decade, many technologies have emerged that have touched hundreds of millions – if not billions – of people, including social networks like Facebook, Twitter, Instagram, Read more …
Comedian Tig Notaro had a particularly rough few years. But as a comedian, the mantra that kept her upbeat during her battle with cancer wasn’t a Buddhist saying. It was a headline from The Onion. This headline: There are many reasons why this headline is perfect: the imagery of a seagull flapping wildly in intestinal distress, the crowded beach Read more …
