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Why Are You Sharing These Scientific Posts?: The Science of Science

A couple of years ago, when my little sister was three, I remember watching her as she turned over her dump truck and began to examine the wheels of its underside. I was fascinated that at three years old she wanted to understand how and why this toy truck was working. She wanted to see Read more …

A Year of TrackMaven Customer Success

A year ago this month, I joined TrackMaven as the first Customer Success Maven. At the time, the role included a mix of everything concerning customers, from assisting with the sales process to configuring accounts for prospects – and, of course, optimizing for the success of our portfolio of customers. Since last April, my initial Read more …

marketing budgets

The Economics (and Psychology) of Effective Digital Marketing

I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers will soon be overflowing. Here’s a sampling of the good tidings: Forrester Research published results from a study conducted in tandem with the Business Marketing Read more …

best graphs for marketing data

The 4 Best Graphs for Revealing Trends in Marketing Data

A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for Read more …

what is an API

How TrackMaven Digs Up Data: An Introduction to APIs & Python

For the modern marketer, data is key. The more information marketers have at their fingertips, the more effectively they can gauge the success of their strategy. Having up-to-the-minute data allows a marketer to be proactive, not reactive. A proactive marketer knows which content will drive traffic, which channels will yield the greatest return on investment, and which ad Read more …

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