If you don’t know who your audience is, how can you make them happy? Odds are you can’t, and you’ll waste time and money marketing without intention. So start by thinking about the questions you ask when someone is visiting from out of town. One of the first questions you generally ask when a guest Read more …
In our digital age, content overload has morphed from claustrophobia-inducing stacks of papers to perpetually-refreshing news feeds and ever-populating inboxes. Yes, content overload has gone digital, but that doesn’t make it any less daunting; there’s an existential eeriness to feeling overwhelmed by a digital deluge. And that feeling isn’t reserved just for the consumers of Read more …
Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about the three facets of benchmarks and how to create your own marketing benchmarks; yet, that isn’t that isn’t where they stop. Marketing channels are without a doubt interrelated and just how these channels are connected so are the underlying benchmarks. Typically, a benchmark relies on other factors to even become a proceeding benchmark. Read more …
Spam filters are our inbox guard dogs, and unless you are truly intrigued by the promise of all things far too good to be true, you’re probably glad they exist. But unfortunately for marketers, many perfectly innocent email campaigns get snagged in spam filters’ jaws. According to MailChimp, even the cleanest campaigns can expect to Read more …
Thanks to the launch of our Email Data Report last week, we’ve covered some new tactics to spice up the subject lines and schedule of email marketing campaigns. But now it’s time to get to the heart of the matter and dive inside the body of the email itself. Let’s assume you wrote a catchy subject line and sent your email Read more …
