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Interview

Wattpad’s Candice Faktor on Authorship and Authentic Marketing

Posted by Kara Burney on July 14, 2014 in Insights, Interview

At the 2014 Aspen Ideas Festival, we connected with leaders and thinkers from the realms of media, commerce, tech, politics, and more to discuss how the strategic roles of content-creation, storytelling, and marketing are changing in their spheres of influence. As GM at Wattpad, an online community for readers and writers, Candice Faktor knows a thing or two about the value Read more …

Barry Feldman On The Opportunity Cost of Poorly-Created Content

Posted by Kara Burney on July 7, 2014 in Content Marketing, Insights, Interview

When it comes to content creation, you’d be hard-pressed to find a more straight-talking guide than Barry Feldman. A veteran content marketing strategist, prolific writer, and founder of Feldman Creative, Barry has advised roughly 1,000 companies to better navigate what he calls “the twisted path that is online marketing.” So naturally, we turned to Barry for a discussion about Read more …

linkedin marketing

An Insider’s Guide To Marketing On LinkedIn: Q&A With Jason Miller

Posted by Kara Burney on June 16, 2014 in Insights, Interview, Marketing

We’ve written several posts about LinkedIn marketing tips, ranging from how to build your LinkedIn influence to refreshers on LinkedIn analytics and advertising. But what better way to get the inside scoop on how to maximize one’s marketing efforts on LinkedIn than by speaking with one of LinkedIn’s own marketers? Well, that’s exactly what we did. We Read more …

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