Retail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove how marketing campaigns contribute to their company’s slice of sales pie. In fact, only 22 percent of marketers are confident that they have insight into…
Retail Marketing Analytics: How to Prove Your Impact on SalesRetail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove how marketing campaigns contribute to their company’s slice of sales pie. In fact, only 22 percent of marketers are confident that they have insight into... Keep readingRebecca Lee White
Ever dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing strategy? If so, you’re not alone. Marketing’s always had something of a credibility problem when it comes to proving business value. Among the various departments in an organization, marketing has been the haziest in terms transparency. It’s considered a “soft…
How to Impress the C-Suite With Revenue-Driven MarketingEver dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing strategy? If so, you’re not alone. Marketing’s always had something of a credibility problem when it comes to proving business value. Among the various departments in an organization, marketing has been the haziest in terms transparency. It’s considered a “soft... Keep readingRebecca Lee White
Ever tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard. For most businesses, proving the value of content marketing is even harder. With so many touch points, it’s hard to pinpoint exactly which tweet, blog post, or ebook converted someone into a customer. To break down marketing…
Tracking Marketing ROI? Start With These 5 QuestionsEver tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard. For most businesses, proving the value of content marketing is even harder. With so many touch points, it’s hard to pinpoint exactly which tweet, blog post, or ebook converted someone into a customer. To break down marketing... Keep readingKara Burney
All marketing leaders aim to elevate their teams from good to great. But Christine Schaefer, CMO of ThreatConnect, has a blueprint to make this dream a reality. Christine joined #TrackMavenLive to share her four-step process for structuring, organizing, and incentivizing a high-performance marketing team. Watch the complete presentation now, or read the key takeaways below! How to build…
Ask a CMO: How to Build a High-Performance Marketing TeamAll marketing leaders aim to elevate their teams from good to great. But Christine Schaefer, CMO of ThreatConnect, has a blueprint to make this dream a reality. Christine joined #TrackMavenLive to share her four-step process for structuring, organizing, and incentivizing a high-performance marketing team. Watch the complete presentation now, or read the key takeaways below! How to build... Keep readingKara Burney
Marketers across all industries are trying to figure out how to measure brand awareness for their company, while simultaneously having to justify their budgets with ROI. These two tasks don’t always compliment each other. Why? Because it’s incredibly challenging to connect an investment in brand awareness to business revenue. But by learning how to measure…
How to Measure Brand Awareness and Prove ROIMarketers across all industries are trying to figure out how to measure brand awareness for their company, while simultaneously having to justify their budgets with ROI. These two tasks don’t always compliment each other. Why? Because it’s incredibly challenging to connect an investment in brand awareness to business revenue. But by learning how to measure... Keep readingRebecca Lee White
With so many different channels to choose from, determining how to allocate marketing budget is enough to make any B2C marketer dizzy with frustration. Will email deliver more value than social media? SEO or paid search? Which are the most effective marketing channels? For starters, the trends are clear when it comes to online versus…
The Most Effective Marketing Channels for Your B2C BusinessWith so many different channels to choose from, determining how to allocate marketing budget is enough to make any B2C marketer dizzy with frustration. Will email deliver more value than social media? SEO or paid search? Which are the most effective marketing channels? For starters, the trends are clear when it comes to online versus... Keep readingKara Burney
Imagine this: You, as the Chief Marketing Officer for your business, are put on the spot and asked to report year-to-date marketing revenue by your CEO. You quickly pull up your CMO dashboard and rattle off an update with up-to-the minute results. No need to rely on old numbers, ask your staff to do a…
The Best CMO Dashboards Use These KPIsImagine this: You, as the Chief Marketing Officer for your business, are put on the spot and asked to report year-to-date marketing revenue by your CEO. You quickly pull up your CMO dashboard and rattle off an update with up-to-the minute results. No need to rely on old numbers, ask your staff to do a... Keep readingRebecca Lee White
All marketing budgets are finite. So how do you decide where the money goes? To break down the spreadsheet gymnastics that is marketing budget planning, we invited Matt Heinz, President of Heinz Marketing, to advise marketing teams on the top five core budgeting considerations for 2017. Matt joined #TrackMavenLive to outline the planning approaches that help the…
2017 Marketing Budget Planning: Trends, Tips, and Top PrioritiesAll marketing budgets are finite. So how do you decide where the money goes? To break down the spreadsheet gymnastics that is marketing budget planning, we invited Matt Heinz, President of Heinz Marketing, to advise marketing teams on the top five core budgeting considerations for 2017. Matt joined #TrackMavenLive to outline the planning approaches that help the... Keep readingKara Burney
The alignment problem between sales and marketing is a well-beaten drum. But Joe Chernov, VP of Marketing at InsightSquared, pinpoints the root cause when he says “the MQL is eating marketing.” Joe joined #TrackMavenLive to identify three key alignment challenges that cripple B2B lead generation at most organizations, and explain why he opted to move…
"The MQL is Eating Marketing": How to Fix Broken B2B Lead GenerationThe alignment problem between sales and marketing is a well-beaten drum. But Joe Chernov, VP of Marketing at InsightSquared, pinpoints the root cause when he says “the MQL is eating marketing.” Joe joined #TrackMavenLive to identify three key alignment challenges that cripple B2B lead generation at most organizations, and explain why he opted to move... Keep readingKara Burney
Do you feel like it’s getting harder to justify your marketing budget? If so, you’re not alone. Marketing budgets are on the rise for the third straight year, reports Gartner, with no signs of stopping in 2017. However, 14 percent of marketers still fear budget cuts, even as spending for digital commerce, digital advertising, and…
3 Surefire Ways to Justify Your Marketing BudgetDo you feel like it’s getting harder to justify your marketing budget? If so, you’re not alone. Marketing budgets are on the rise for the third straight year, reports Gartner, with no signs of stopping in 2017. However, 14 percent of marketers still fear budget cuts, even as spending for digital commerce, digital advertising, and... Keep readingRebecca Lee White
Planning a B2B blog strategy for 2017 can help drive drive your company’s content marketing success. You can leverage your company blog to fuel a digital distribution strategy that attracts your target audience, builds brand trust, and ultimately moves prospects to a purchase decision. Key Takeaways: 89 percent of B2B marketers use content marketing and…
How to Create a B2B Blog Strategy That Drives Business ResultsPlanning a B2B blog strategy for 2017 can help drive drive your company’s content marketing success. You can leverage your company blog to fuel a digital distribution strategy that attracts your target audience, builds brand trust, and ultimately moves prospects to a purchase decision. Key Takeaways: 89 percent of B2B marketers use content marketing and... Keep readingRebecca Lee White
According to a recent report by the Content Marketing Institute and MarketingProfs, 80 percent of B2B marketers and 75 percent of B2C marketers use blogging in their company’s content marketing strategy. The same survey revealed that only 34 percent of B2B marketers and 35 percent of B2C marketers would rate their organization’s use of content…
The Best Time to Publish a Blog Post to Maximize Business ResultsAccording to a recent report by the Content Marketing Institute and MarketingProfs, 80 percent of B2B marketers and 75 percent of B2C marketers use blogging in their company’s content marketing strategy. The same survey revealed that only 34 percent of B2B marketers and 35 percent of B2C marketers would rate their organization’s use of content... Keep readingRebecca Lee White
You’ve created amazing content, attracted the attention of prospective customers, and now you’ve moved them to the next step — the landing page. Creating a valuable offer is only half the battle. Framing that offer in a way that encourages visitors to become leads is crucial to the productivity of your company’s marketing/sales funnel. So…
15 Landing Page Best Practices to Live ByYou’ve created amazing content, attracted the attention of prospective customers, and now you’ve moved them to the next step — the landing page. Creating a valuable offer is only half the battle. Framing that offer in a way that encourages visitors to become leads is crucial to the productivity of your company’s marketing/sales funnel. So... Keep readingRebecca Lee White
As a marketer, how can you step up your game while handling all that’s working its way into your ever-shrinking day? The most successful marketers call upon a mix of simple, tactical tricks and smart strategies to tame the chaos of being a modern-day marketer. #1: Successful marketers really understand their audience Before crafting any…
The 5 Habits of Highly Effective MarketersAs a marketer, how can you step up your game while handling all that’s working its way into your ever-shrinking day? The most successful marketers call upon a mix of simple, tactical tricks and smart strategies to tame the chaos of being a modern-day marketer. #1: Successful marketers really understand their audience Before crafting any... Keep readingKara Burney
If you want to improve your website’s content, conversions, and user experience, Google Analytics is the place to start. Google Analytics is used by 52.9 percent of all websites on the Internet, more than 10 times more than the next most popular alternative. But for many marketers, Google Analytics is overwhelming. It has in-depth navigation…
Google Analytics for Marketers: How to Track Your Website's PerformanceIf you want to improve your website’s content, conversions, and user experience, Google Analytics is the place to start. Google Analytics is used by 52.9 percent of all websites on the Internet, more than 10 times more than the next most popular alternative. But for many marketers, Google Analytics is overwhelming. It has in-depth navigation... Keep readingRebecca Lee White
Today’s marketing teams are in a state of pandemonium from the top down. Don’t believe me? Consider this. Chief marketing officer (CMO) turnover is higher than ever; 62 percent of companies replace their CMOs with someone from outside the company. Even more alarming, the tenure of CMOs working for the biggest brands in the U.S….
How to Lead a Marketing Team: Proving ROI, Measuring Success, & MoreToday’s marketing teams are in a state of pandemonium from the top down. Don’t believe me? Consider this. Chief marketing officer (CMO) turnover is higher than ever; 62 percent of companies replace their CMOs with someone from outside the company. Even more alarming, the tenure of CMOs working for the biggest brands in the U.S.... Keep readingKara Burney
Influencer marketing has quickly become a top marketing tactic for brands looking to use industry heavy weights to reach and convert new audiences. Why? Because developing an influencer marketing strategy can help legitimize your brand in the eyes of prospective customers. As consumers increasingly look to key leaders for social proof of a product, service,…
How to Prove the Value of Your Influencer Marketing StrategyInfluencer marketing has quickly become a top marketing tactic for brands looking to use industry heavy weights to reach and convert new audiences. Why? Because developing an influencer marketing strategy can help legitimize your brand in the eyes of prospective customers. As consumers increasingly look to key leaders for social proof of a product, service,... Keep readingRebecca Lee White
There is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers….
How the Marketing Funnel Works From Top to BottomThere is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. Here, I’ll explain what you need to know about the marketing funnel, and I’ll dive into recent changes and rising challenges for marketers.... Keep readingRebecca Lee White
Webinar platforms are quickly becoming an essential part of the martech stack. The reason is simple: webinars drive leads. But as with most marketing programs, the right execution is essential to make a webinar program work. After all, if you’re going to ask someone to take 30 minutes to an hour out of their day,…
How to Build a Webinar Program That Actually Drives LeadsWebinar platforms are quickly becoming an essential part of the martech stack. The reason is simple: webinars drive leads. But as with most marketing programs, the right execution is essential to make a webinar program work. After all, if you’re going to ask someone to take 30 minutes to an hour out of their day,... Keep readingKara Burney
Webinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of which you have to spare. We’ve created a segmented directory of the 204 best marketing webinars from across the industry, to help you find what…
204 Marketing Webinars to Boost Your SkillsWebinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of which you have to spare. We’ve created a segmented directory of the 204 best marketing webinars from across the industry, to help you find what... Keep readingRebecca Lee White
Have you ever copied an article link from a social network and gotten a really long, unseemly URL? All of those extra characters added to the end of a URL are UTM codes. While they might not look pretty to consumers, UTM codes are the key to marketing attribution. Adding UTM parameters to a URL…
How to Create UTM Codes for Marketing Attribution [TEMPLATE]Have you ever copied an article link from a social network and gotten a really long, unseemly URL? All of those extra characters added to the end of a URL are UTM codes. While they might not look pretty to consumers, UTM codes are the key to marketing attribution. Adding UTM parameters to a URL... Keep readingRebecca Lee White
Editor’s note: Senior Customer Success Maven Anna Celentino explains how you can use TrackMaven’s impact score to report marketing successes, and learn from your failures. According to my Fitbit, yesterday I walked about 8,500 steps. I’m at work nine to 10 hours a day and still managed to get 8,500 steps in, so that seems…
Report Marketing Successes With TrackMaven’s Impact ScoreEditor’s note: Senior Customer Success Maven Anna Celentino explains how you can use TrackMaven’s impact score to report marketing successes, and learn from your failures. According to my Fitbit, yesterday I walked about 8,500 steps. I’m at work nine to 10 hours a day and still managed to get 8,500 steps in, so that seems... Keep readingAnna Celentino
How can newsrooms harness the power of data and analytics without compromising editorial judgement? Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times, joined #TrackMavenLive to discuss how she works with reporters and editors to increase audience reach and deepen engagement while maintaining Times values. Ari joined me to talk about: How to…
How The New York Times Grows Its Digital Audience [WEBINAR]How can newsrooms harness the power of data and analytics without compromising editorial judgement? Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times, joined #TrackMavenLive to discuss how she works with reporters and editors to increase audience reach and deepen engagement while maintaining Times values. Ari joined me to talk about: How to... Keep readingKara Burney
After becoming TrackMaven’s Community Manager about six months ago, I was eager to learn more about the marketing technology industry and what works best for my brand on social. Part of my goal was to experiment with a variety of tactics on Twitter – such as the best Twitter hashtags and optimal tweet length –…
How to Find the Best Twitter Hashtags, Post Type, and Tweet Length for Your BrandAfter becoming TrackMaven’s Community Manager about six months ago, I was eager to learn more about the marketing technology industry and what works best for my brand on social. Part of my goal was to experiment with a variety of tactics on Twitter – such as the best Twitter hashtags and optimal tweet length –... Keep readingRebecca Lee White
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