With so much data around buyer touch points, your “Marketer’s Intuition” isn’t as persuasive as it once was. To build consensus and executive buy-in, you need the right data on your side. Across the board, however, many marketers lapse into two common reporting pitfalls: activity-based reporting, and “data-in-a-vacuum” reporting. Here are the warning signs to…
Reporting Up: How to Prove Your Marketing Success to StakeholdersWith so much data around buyer touch points, your “Marketer’s Intuition” isn’t as persuasive as it once was. To build consensus and executive buy-in, you need the right data on your side. Across the board, however, many marketers lapse into two common reporting pitfalls: activity-based reporting, and “data-in-a-vacuum” reporting. Here are the warning signs to... Keep readingKara Burney
Modern marketing is complicated. Instead of building programs that take months to run and weeks to analyze, marketing has become a daily endeavor. Every day is an opportunity to learn, and every week is an opportunity to try something new. But how do you know what worked? It’s important to remember that leads will probably…
How to Pick a Marketing Attribution ModelModern marketing is complicated. Instead of building programs that take months to run and weeks to analyze, marketing has become a daily endeavor. Every day is an opportunity to learn, and every week is an opportunity to try something new. But how do you know what worked? It’s important to remember that leads will probably... Keep readingTR Jordan
Marketers have a lot of data at their disposal. To make sense of it all, it’s more important than ever before to have all of your marketing data in one centralized report — which is precisely why we’ve launched our new TrackMaven marketing analytics dashboard! I’m excited to give you a quick rundown of the…
Track Your Success With TrackMaven’s Marketing Analytics DashboardMarketers have a lot of data at their disposal. To make sense of it all, it’s more important than ever before to have all of your marketing data in one centralized report — which is precisely why we’ve launched our new TrackMaven marketing analytics dashboard! I’m excited to give you a quick rundown of the... Keep readingRebecca Lee White
So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide, and competitors accumulate followers more quickly, is the value of your audience depreciating? First, let’s put follower growth into perspective. As the population of Millennials…
Introducing the 2016 Social Media Inflation IndexSo you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide, and competitors accumulate followers more quickly, is the value of your audience depreciating? First, let’s put follower growth into perspective. As the population of Millennials... Keep readingKara Burney
For years, studies have proven that content marketers who have a documented content strategy are more effective, yet many marketers still don’t have a documented content strategy and they don’t have a workflow to evaluate that strategy and produce content. This is likely because marketers say that time is now their biggest challenge. However, having…
4 Steps to Create a Data-Driven Content StrategyFor years, studies have proven that content marketers who have a documented content strategy are more effective, yet many marketers still don’t have a documented content strategy and they don’t have a workflow to evaluate that strategy and produce content. This is likely because marketers say that time is now their biggest challenge. However, having... Keep readingAshley Sprano
If I were a betting woman, I’d wager that your overarching goal for 2016 is to bring more revenue in for your company. It is worthwhile to take a look at the contribution of your own marketing efforts toward this objective alone. However, this doesn’t provide the insight needed into what other brands are reaching…
3 Ways to Measure Marketing Performance in 2016If I were a betting woman, I’d wager that your overarching goal for 2016 is to bring more revenue in for your company. It is worthwhile to take a look at the contribution of your own marketing efforts toward this objective alone. However, this doesn’t provide the insight needed into what other brands are reaching... Keep readingBlaire Kotsikopoulos
The digital marketing universe has exploded at an unprecedented rate — and whether you like it or not, it shows no signs of slowing down in the years ahead. To help you stay up to date on what matters in digital marketing today, we’ve put our competitive intelligence platform to work to surface the week’s top…
Top Marketing News: The Death Of Google+, Malcolm Gladwell On Marketing Data, and MoreThe digital marketing universe has exploded at an unprecedented rate — and whether you like it or not, it shows no signs of slowing down in the years ahead. To help you stay up to date on what matters in digital marketing today, we’ve put our competitive intelligence platform to work to surface the week’s top... Keep readingKara Burney
A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for…
The 4 Best Graphs for Revealing Trends in Marketing DataA picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for... Keep readingBlaire Kotsikopoulos
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