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3 Current Books That Marketers Should Read in 2013

A frequent question that I’ve been asking various marketers and people around me is what books would you recommend for me to read?” As much as I write, I try and read as well. From new techniques, fortifying foundations, gaining new perspectives to just avoiding my brain being sucked away with mindless TV (Someone punch Read more …

Marketing Tactics: Transparency

Currently, I’m finishing up Lean In by Sheryl Sandberg. Obviously, there’s some controversy about it, people are a little tired of “leaning in,” and then there are the avid supporters. I won’t categorize myself; however, there was one point that I read over last night that I agreed with. The point that Sandberg was making Read more …

The Buzziest Final Four Words: Big Data vs. Native Advertising

It’s the second round for the Buzziest Final Four words in 2013. The winners of both rounds will be announced Friday, so you can keep voting away for the each sets. So far for the game between Real-Time Marketing and Growth Hacking, it seems that Growth Hacking is taking the lead. Don’t worry you still Read more …

The Buzziest Final Four: Real-Time Marketing vs. Growth Hacking

In the spirit of college basketball and the Final Four we wanted to have our own showdown of sorts…sans the basketballs and tall players. (Unfortunately for Maven his legs are a little short for this type of athleticism) We wanted to bring you a showdown of the “final four” marketing buzzwords that have made the Read more …

A List of 10 Sites Every Marketer Should Check Daily (In a Sentence or Less)

With the hectic-ness of my life, I’m slowly but surely solidifying my routine. A big part of my routine though is to always have things to read because any good writer, or marketer for that matter is always up-to-date with recent happenings. Granted, I can’t be as current, as I want; however, there is a Read more …

WHO DO YOU WANT TO TRACK?

Give us a few and Maven can start digging!