In the last few years, award shows have been dominated by social media and the second-screen experience. If you weren’t clutching your phone or tablet during the 2015 Academy Awards, you likely missed out on the flood of real-time marketing and online conversations spawned by the fanfare, fashions, and (controversial) results. While we typically think Read more …
An effective content distribution strategy depends primarily on a marketer’s data-backed understanding of the best times to reach target audiences across each digital channel. The optimal times vary by industry, audience, and channel, but we’ve done some macro-marketing analysis and found a few overarching trends to help your content cut through the noise. For our Marketing Maven’s Guide to Facebook, for example, Read more …
Whether you love it, hate it, or love to hate it, there’s no doubt that Fifty Shades of Grey is a viral content sensation. Since Random House acquired the rights to the series in 2012, Fifty Shades of Grey has sold more than 100 million copies worldwide. To put that into literary sensation perspective, Stieg Larson’s bestseller The Girl With The Read more …
Did you know that Americans purchase 6.5 billion greeting cards each year? Second only to the Christmas, Valentine’s Day is a critical holiday for greeting card companies, with 145 Million units sold in the U.S. in 2014. Using our platform’s content filtering tools, we analyzed the top-performing marketing content from a sampling of leading greeting card companies. With its Read more …
According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 97% of marketers engage in social media marketing, and 92% of marketers consider social media important to their businesses. But is social media content effective? Based on our analysis of 13.8 Million pieces of marketing content, the answer is resoundingly, “No.” We analyzed the effectiveness of marketing content from 8,800 B2B and Read more …
