Strategic Marketing

Ad Insights: Landing Pages and Top Traffic Sources

Posted by Sabel Harris on February 13, 2014 in Strategic Marketing

As marketers, we are encompassed by an overwhelming sense of change and its easy to forget how insights connect with our marketing in order to tell us the factors we need to succeed with our marketing. Coupling with those to matters above are things that leave us puzzled. Recently, I’ve spoken to Shawn, our SVP of Competitive Intelligence, about questions marketers are having with TrackMaven, specifically with our ad data. He mentioned that the marketers that he speaks too have questions when they see a competitor’s ad, the landing page its linked to, and the site that ad is placed on. What does that all mean? What does it mean to your marketing? Read more …

The Manual Grind That Makes Something Go Viral

Posted by Sabel Harris on January 20, 2014 in Insights, Strategic Marketing

As TrackMaven expands with even more corgis, or employees as non-team TrackMaven people would call them, I’ve been getting more inquiries for others on the team to write blog posts. Which, I would like to point out that I am absolutely thrilled about. This however, lead to some funkiness. Do we use oxford commas? What Read more …

3 Important Facets of Marketing Benchmarks and How to Set Them Up

Posted by Sabel Harris on January 13, 2014 in Strategic Marketing

The expansive number of marketing channels is an apparent ruff task to monitor and to track. Then as most of our equations go, adding in your competitors into this monitoring contributes even more subsets of channels you need to look after. Ultimately though, the biggest question that most of us always ask in varying portions Read more …

5 SMARTer Marketing Goals for 2014

Posted by Ashley Sprano on January 9, 2014 in Insights, Strategic Marketing

Happy New Year! At this time of year, many Americans set New Year’s Resolutions. 45% of Americans usually set New Year’s resolutions, yet only 8% of people actually achieve them. These statistics show that we like the idea of resolving to achieve something, often we don’t know how to set out to achieve that objective. If Read more …

The 5 Must-Haves for Communicating with Inbound Leads

Posted by Tripp Brockway on December 18, 2013 in Strategic Marketing

As a part of LinkedIn’s Big Ideas in 2014 series, Tim Williams wrote a stellar post calling for a transition to inbound marketing, rather than outbound selling, for professional services firms to create new business in 2014. Mr. Williams’ post is part of a larger trend in which business experts across industries are recognizing that Read more …