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Strategic Marketing

Marketing Tactics: Scarcity

With every new toy or book, I could always count on my mom to wake up early to brace the long lines in order to ensure that I got my hands on whatever trendy toy I wished for. Two tickle-me-elmos, a furby, all of the new Harry Potter books, and various Tamagotchis later, I always Read more …

3 Inherent Values of Brand Storytelling

Once upon a time there was a princess named Sabel. She lived in a glorious castle in the District of Columbia (Of course shorter than any of the historical monuments) where she could exude her marketing skills and munch on cupcakes with her Corgi, Maven, anytime she wanted. On a day much like today while Read more …

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